The Postgraduate Program in Digital Marketing and Analytics is aimed at managers, experts and other professionals who want to obtain skills in Digital Marketing and Web Analytics, using the most advanced methodologies for collecting, analyzing and processing data to support decision making in Web Marketing.
The goal of this program is to train technical staff and managers to:
- Understand the operating principles of Digital Marketing and Internet Social Media, as well the methodologies for its use in
creating value for business;
- Understand and be able to apply analytical Social Media techniques;
- Understand the principles and metrics of Marketing in the Internet;
- Master the techniques of Search Engine Marketing, including AdWords campaign management and the development of
Search Engine Optimization (SEO) strategy.
This program is ranked as the best program in E-Business and Digital Marketing in Portugal, 2nd in Europe and the 2nd in the World by Eduniversal, an international agency that publishes the annual ranking of the best MBA and Master programs in the world.
The program lasts two semesters. The classes will start in September 2018, ending in June 2019, running after working hours (after 6.30 p.m.), 2 to 3 times a week.
The Study Plan consists of 8 course units, of which 4 are mandatory:
The 4 elective course units will be chosen by the students among a wide range of available course units. For detailed information about the Study Plan, please click here.
The applications are submitted online in NOVA IMS’ Applications Portal, from June 5th to July 5th of 2018. The tuition fee is €3.900 and there are special discounts as well as forms of payment. For more information about admissions and fees, please click here.