Today, Data science allows to develop analytic models that simultaneously promote quality visitation and a better monitoring and management of these spaces, adopting metrics that, instead of just counting the number of visits, objectively evaluate the value created by each tourist who visits us. The Postgraduate Program in Data Science for Hospitality and Tourism responds to this need for higher education in a fundamental area for the development of the national economy and aims to prepare professionals capable of participating actively in the development and application of analytical models for tourism, combining the various areas involved in tourism with a cross-cutting edge approach to data science to leverage them.
This Postgraduate Program lasts 2 semesters. The classes will start in February 2019, ending in December 2019, running after working hours (after 6:30 p.m.), 2 to 3 times a week.
For the 2018-2019 intake, the Study Plan consists of 8 course units, in a total of 60 ECTS:
- Business Analytics in Tourism
- Data Science for Hospitality & Tourism I (Descriptive Analytics)
- Data Science for Hospitality & Tourism II (Predictive Analytics)
- Digital Marketing
- Digital Transformation in Hospitality and Tourism
- Management in Hospitality and Tourism
- Project in Hospitality and Tourism Analytics (Capstone)
- Smart Tourism
The applications are submitted online in NOVA IMS’ Applications Portal, from October 16th to November 29th of 2018. The tuition fee is €4.900 and there are special discounts as well as forms of payment. For more information about admissions and fees, please click here.