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Patrícia Nogueira Santos Mestre
Identificação
Patrícia Nogueira Santos Mestre, Docente Convidado
Pós-Graduada em Gestão de Marketing
Instituto Superior de Ciências do Trabalho e da Empresa
Contactos
pmestre@novaims.unl.pt
Biografia

Communications, Marketing and Sales experienced professional in multinational environment for different audiences: from small and medium size to large enterprise companies. Added experience in addressing markets in different maturity stages: from emerging to mature.

Ten+ years experienced in fulfilling roles for brand awareness, sales and marcom, at Microsoft; and demand generation, marketing operations and communications goals for EMEA, APAC and Brazil territories, at OutSystems.

Previous and current roles include strategic thinking and deliver go-to-market programs that influence the sales pipeline and revenue growth to fulfil demand and sales goals, using instruments such as PR, events, email marketing, telemarketing, content creation and advertising.

Currently working for Caixa Económica Montepio Geral, as Head of Internal Communications and Change Management, helping drive Employee engagement towards technology and processes, using key communication channels. Also supporting successful delivery of key organizational change programs through change management support, communications strategy and other activities.

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