Jörg Henseler

  • Wednesday, 30 July 2014 09:12



Jörg Henseler, Visiting Professor at NOVA IMS,
Chair of Product-Market Relations at University of Twente (NL),
Doctor rerum politicarum (University of Kaiserslautern, Germany)


Telephone: 213828610
Fax: 213828611
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Research Interests

My research interests encompass structural equation modeling, methods of marketing research, relationship marketing, product and service management, innovation management, and brand management.

Five Recent Publications

    • 1) Dijkstra, Theo K.; Henseler, Jörg (2015). Consistent partial least squares path modeling. MIS Quarterly, 39 (2), 297-316 .
    • 2) Henseler, Jörg; Hubona, Geoffrey; Ray, Pauline Ash (2016). Using PLS path modeling in new technology research: updated guidelines. Industrial Management & Data Systems, 116 (1), 2-20, doi:10.1108/IMDS-09-2015-0382.
    • 3) Henseler, Jörg; Ringle, Christian M.; Sarstedt, Marko (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43 (1), 115-135, doi:10.1007/s11747-014-0403-8.
    • 4) Fassott, Georg; Henseler, Jörg; Coelho, Pedro S. (2016). Testing moderating effects in PLS path models with composite variables. Industrial Management & Data Systems, 116 (9), 1887-1900, doi:10.1108/IMDS-06-2016-0248.
    • 5) Lancelot-Miltgen, Caroline; Henseler, Jörg; Gelhard, Carsten; Popovič, Aleš (2016). Introducing new products that affect consumer privacy: A mediation model. Journal of Business Research, 69 (10), 4659-4666, doi:10.1016/j.jbusres.2016.04.015.