Susana Pereira Esteves

  • Wednesday, 30 July 2014 11:06

Susana Esteves


Susana Pereira Esteves, Invited Assistant Professor


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Research Interests

My research interests include consumer behavior and data collection methodologies. I am interested in questionnaire design and all that involves the use of a questionnaire to collect data. I am also interested in the role of data collection in improving the quality of the final results. As part of my research I have worked on projects in the area of market research, particularly in customer satisfaction and customer loyalty. Recently my research is also related with e-commerce and its relationship with consumer satisfaction and consumer loyalty.




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