The Master Program in Statistics and Information Management, with a specialization in Marketing Research and CRM, is for managers, experts and other marketing professionals, who wish to obtain and deepen their skills in Marketing Research and CRM, using the most advanced methods of collection, analysis and treatment of information.
The goal of this program is to train technical staff and managers to:
- Plan, create, and conduct market studies or any other market research;
- Select and apply methods of collection of marketing data;
- Analyze, interpret, and communicate the results of market research;
- Manage, explore, interpret and communicate marketing information that is present in information systems or from other
sources of marketing information;
- Create, implement, and manage customer relationship policies.
This program is ranked as the best Master degree Program in Data Analytics in Portugal and the 5th best in Western Europe by Eduniversal, international agency that publishes an annual ranking of the best MBA and Master degree programs in the world.
The program lasts three semesters. The classes (1st and 2nd semesters of the program) will start in September 2018, ending in June 2019, running after working hours (after 6.30 p.m.), 2 to 3 times a week.
For the 2018-2019 intake, the Study Plan consists of 8 course units, of which 7 are mandatory:
The elective course unit will be chosen by the students among a wide range of available course units. For detailed information about the Study Plan, please click here.
The applications are submitted online in NOVA IMS’ Applications Portal, from June 5th to July 5th of 2018. The tuition fee of this master degree program is €5.800, of which €3.900 corresponds to the curricular component (1st year) of the program and €1.900 to the development of a thesis, work project or a professional internship (2nd year). There are special discounts as well as forms of payment. For more information about admissions and fees, please click here.