The Master Program in Information Management, with a specialization in Marketing Intelligence, aims to train experts and managers able to lead and guide the collection, compilation, analysis and dissemination of marketing information in organizations.
The goal of this program is to train technical staff and managers to:
- Develop strategies, methods and tools of marketing management;
- Be aware of client behavior and create relationship policies;
- Master the processes and tools used for the storage, organization and access to marketing information in organizations;
- Use the several methodologies and tools of exploration and analysis, in order to reduce the levels of uncertainty related to
solving marketing problems.
The program lasts three semesters. The classes (1st and 2nd semesters of the program) will start in September 2018, ending in June 2019, running after working hours (after 6.30 p.m.), 2 to 3 times a week.
For the 2018-2019 intake, the Study Plan consists of 8 course units, of which 6 are mandatory:
The 2 elective course units will be chosen by the students among a wide range of available course units. For detailed information about the Study Plan, please click here.
The applications are submitted online in NOVA IMS’ Applications Portal, from April 3rd to May 10th of 2018. The tuition fee of this master degree program is €5.800, of which €3.900 corresponds to the curricular component (1st year) of the program and €1.900 to the development of a thesis, work project or a professional internship (2nd year). There are special discounts as well as forms of payment. For more information about admissions and fees, please click here.