main content

pagetop

header

slides

menu principal

principal

breadcrumbs

conteudo

Detalhe da Disciplina
Curso: Mestrado em Data-Driven Marketing
Unidade curricular: Estratégia e Inovação em Marketing
Semestre: Outono
Número de créditos: 7,5
Docentes: 
Número de horas de aula por semana: 2.00
Objetivos da unidade curricular:

The course of Marketing Strategy and Innovation (MSI) aims to develop on students an improved understanding and practice in key topics related to marketing strategy, strategy innovation, and design thinking for innovation. It also provides a hands-on approach using a diversity of challenges and paths in which students can craft their own learning journey.
 

Requisitos de frequência:

There are no enrolment requirements. However, students with no previous marketing background should become familiar with basic marketing concepts by reading the recommended books and materials.

Língua de ensino: Português. Em caso de existirem alunos ou professores estrangeiros, as aulas serão dadas em Inglês.

footer