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Detalhe da Disciplina
Número de horas de aula por semana: 2.00
Objetivos da unidade curricular:

1. Define Marketing Analytics and its core building blocks.
2. Gain understanding of fundamentals of analytics and its metrics.
3. Peform benchamrking and address performance reports.
4. Understand analytics behind managing and marketing brands.
5. Use contacts and leads for database marketing.
6. Know approaches to analyze social nedia and sentiment engagement.
7. Perform customer segmentation and build profile dashboards.
8. Execute campaings and email management.
9. Integrate the customer journey.

Requisitos de frequência:

None.

Língua de ensino: Português. Em caso de existirem alunos ou professores estrangeiros, as aulas serão dadas em Inglês.

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