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Detalhe da Disciplina
Curso: Licenciatura em Gestão de Informação
Unidade curricular: Estratégia Empresarial e Transformação Digital
Semestre: Outono
Número de créditos: 6,0
Docentes: 
Jorge Manuel Carrola
 (Docente responsável)

Número de horas de aula por semana: 1.50
Objetivos da unidade curricular:

The objectives for this module are to provide students with consistent key strategy concepts and how strategy drives business transformation, supported or enabled by digital technologies.
To help evaluate which business strategy is the most adequate, a set of tools will be theoretically presented and applied in practical exploitation to: 
a. analyze the external and internal contexts of the focal organization; 
b. characterize the potential results, and define objectives of the strategies pursued; 
c. match the business strategy chosen with digital transformation enablers.
The module will depart from a classical Business Strategy analysis perspective, evolving into the impact of digital technologies in the (re)formulation of strategies for deriving new business models or innovation that develops exponential value and competitive advantage.

Requisitos de frequência:

N.A.

Língua de ensino: Português. Em caso de existirem alunos ou professores estrangeiros, as aulas serão dadas em Inglês.

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