main content

pagetop

header

slides

menu principal

principal

breadcrumbs

conteudo

Detalhe da Disciplina
Curso: Pós-Graduação em Sistemas de Informação Empresariais
Unidade curricular: Estudos de Mercado
Semestre: Outono
Número de créditos: 7,5
Docentes: 
Número de horas de aula por semana: 2.00
Objetivos da unidade curricular:
This course includes a wide range of topics ranging from exploratory qualitative research, development of quantitative market research, also including experimental methods to test products, services and advertising. Students learn how to collect data, namely how to design a good questionnaire. The role of secondary data in market research and ways of reporting them are also studied.
With this course students should be able to design, conduct and report the results of a study appropriate to solve a marketing problem.
Requisitos de frequência:
None.
Língua de ensino: Português/Inglês

footer