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Detalhe da Disciplina
Curso: Pós-Graduação em Análise e Gestão de Informação
Unidade curricular: Social Media Analytics
Semestre: Primavera
Número de créditos: 7,5
Número de horas de aula por semana: 2.00
Objetivos da unidade curricular:

Social media's rapid growth has given mass consumers a powerful tool to create knowledge and propagate opinions. Simultaneously, social media has created an unprecedented opportunity for organizations to engage in real-time interactions with consumers. Also, the size and richness of social media data have provided organizations an unusually deep reservoir of consumer insights to transform business and marketing operations.

The Social Media Analytics course will use a multidisciplinary approach that combines social network analysis, text mining, and data mining to help students grasp the analytics tools to leverage social media data. Students will be introduced and apply tools such as data collection, sentiment analysis, topic modeling, social network analysis, and influencers' identification.

Requisitos de frequência:

Although not required, it is recommended that students have basic knowledge of probability, statistics, graphs, and Python.

Língua de ensino: Português. Em caso de existirem alunos ou professores estrangeiros, as aulas serão dadas em Inglês.