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Diego Costa Pinto
Identificação
Diego Costa Pinto, Professor Auxiliar Convidado
Doutorado em Gestão - Major Marketing
Neoma Business School (França)
Contactos
dpinto@novaims.unl.pt
Biografia

Doutorado (PhD) em Gestão (Major em Marketing) da Neoma Business School (França), com um período na Universidade da Colúmbia Britânica (Prof. Darren Dahl) e Universidade de Nova York (Prof. Yaacov Trope). Projeto de pesquisa pós-doutoral na IE Business School (Espanha). BA e Mestrado em Administração de Empresas pela Universidade Federal do Rio Grande do Sul (Brasil). Ele lecionou cursos em escolas de negócios na França, no Brasil e na China. Sua pesquisa aparece em journals internacionais, incluindo o International Journal of Retail and Distribution Management, International Journal of Consumer Studies, Journal of Brand Management, Journal of Consumer Behavior e conferências acadêmicas internacionais, como a Association for Consumer Research, Academy of Marketing Science (AMS) e da European Marketing Academy (EMAC). Como consultor, trabalhou em projetos de pesquisa na Box1824 e CFT Consultoria para empresas como RedBull, TIM Mobile, Kraft Foods, Grendene (Melissa), SESI/FIERGS, Ipiranga (Ultra Group) e Calçados Bibi (Calçados).

Unidades Curriculares que leciona na NOVA IMS
- Consumer Behavior Insights
- Desenho Experimental
- Gestão da Satisfação e Lealdade do Cliente
- Marketing
- Marketing Estratégico
- Metodologias de Investigação
Publicações
Publicação em Periódicos Científicos
Pinto, D. C., Maurer Herter, M., Rossi, P., Meucci Nique, W., & Borges, A. (2019). Recycling cooperation and buying status: Effects of pure and competitive altruism on sustainable behaviors. European Journal Of Marketing, 53(5), 944-971. https://doi.org/10.1108/EJM-09-2017-0557
de Oliveira Santini, F., Ladeira, W. J., Sampaio, C. H., & Pinto, D. C. (2018). The brand experience extended model: a meta-analysis. Journal of Brand Management, 25(6), 519-535. DOI: 10.1057/s41262-018-0104-6. URL: https://doi.org/10.1057/s41262-018-0104-6
Junior Ladeira, W.; Santini,F. O.; Pinto, D. C.; Araujo, C. F. & Fleury,F. A. (2018).Self-control today, indulgence tomorrow? How judgment bias and temporal distance influence self-control decisions. Journal of Consumer Marketing. [Advanced online publication on november 2018]. https://doi.org/10.1108/JCM-11-2016-1993
Costa Pinto, D.; Nique, W. M.; Herter, M. M.; Borges, A. (2016). Green Consumers and their Identities: How Identities Change the Motivation for Green Consumption. International Journal of Consumer Studies, 40, 742-753. doi: 10.1111/ijcs.12282
Ladeira, W. J., Nique, W. M., Costa Pinto, D. & Borges, A. (2016). Running for pleasure or performance? How store attributes and hedonic product value influence consumer satisfaction, The International Review of Retail, Distribution and Consumer Research, 26(5), 502-520. doi: 10.1080/09593969.2016.1182934
Costa Pinto, D., Reale, G., Segabinazzi, R., and Vargas Rossi, C. A. (2015) Online identity construction: How gamers redefine their identity in experiential communities. J. Consumer Behav., 14: 399–409. doi: 10.1002/cb.1556
Dalmoro, M.; Costa Pinto, D.; Nique, W. M.; Borges, A. (2015). Global Brands in Emerging Markets: The Cultural Antecedents of Global Brand Preference. Journal of Brand Management, 22, 721-736. doi: https://doi.org/10.1057/bm.2015.39
Costa Pinto, D., Herter, M. M., Rossi, P. and Borges, A. (2014), Going green for self or for others? Gender and identity salience effects on sustainable consumption. International Journal of Consumer Studies, 38, 540–549. doi:10.1111/ijcs.12114
Herter, M. M., Santos, C. P. dos, Costa Pinto, C. (2014). Man, I shop like a woman!” The effects of gender and emotions on consumer shopping behaviour outcomes. International Journal of Retail & Distribution Management, 42(9), 780-804. https://doi.org/10.1108/IJRDM-03-2013-0066
Scaraboto, D., Rossi, C. A. V., & Costa, D. (2012). How consumers persuade each other: rhetorical strategies of interpersonal influence in online communities. BAR - Brazilian Administration Review, 9(3), 246-267. https://dx.doi.org/10.1590/S1807-76922012000300002
Costa Pinto, D., Nique, W. M., Añaña, E. d. S. and Herter, M. M. (2011), Green consumer values: how do personal values influence environmentally responsible water consumption?. International Journal of Consumer Studies, 35: 122–131. doi:10.1111/j.1470-6431.2010.00962.x
Publicações em Atas de Conferência Científica
Terres, M., Herter, M., Pinto, D. C., & Mazzon, J. A. (2018). How sophisticated servicescape can reduce negative feelings when a failure occur? . In SERVSIG Conference Proceedings, 2018: Opportunities for Services in a Challenging World (pp. 420-429). [10th SERVSIG, 2018,14-16 june 2018, Paris, France]. SERVSIG. ISBN: 978-2-9516606-3-2
Terres, M., Nicolao, L., Herter, M., & Pinto, D. C. (2018). The importance of colors on trust: how colors influence on service mobile applications? . In SERVSIG Conference Proceedings, 2018: Opportunities for Services in a Challenging World (pp. 159-163). [10th SERVSIG, 2018,14-16 june 2018, Paris, France]. SERVSIG. ISBN: 978-2-9516606-3-2

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