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Diego Costa Pinto
Identificação
Diego Costa Pinto, Professor Auxiliar
Doutorado em Gestão - Major Marketing
Neoma Business School (França)
Contactos
dpinto@novaims.unl.pt
Biografia

Diretor do NOVA Marketing Analytics Lab. Doutor (PhD) em Gestão (Major em Marketing) pela Neoma Business School (França), com um período de doutorado visitante na Universidade da Colúmbia Britânica (Prof. Darren Dahl) e na Universidade de Nova York (Yaacov Trope). Pesquisa de pós-doutoral na IE Business School (Espanha). Ministrou cursos em vários países incluindo em Portugal, França, Brasil, Japão, Rússia e China.

Sua investigação aparece em journals de alta qualidade, classificados pela lista ABS, como o Journal of Academy of Marketing Science (ABS4 *), Business Ethics Quarterly (ABS4), Annals of Tourism Research (ABS4), European Journal of Marketing (ABS3), e conferências acadêmicas internacionais, como a Association for Consumer Research (ACR), a Academy of Marketing Science (AMS) e a European Marketing Academy (EMAC). Seus projetos de investigação incluem colaborações com investigadores da Pennsylvania State University (EUA), CUNY Baruch College (EUA), Mississippi University (EUA), INSEAD (França), IE Business School (Espanha), NEOMA Business School (França) e Southampton University (Reino Unido).

Participou de projetos financiados por European Funds e FCT (Fundação de Ciência e Tecnologia) em parceria com a Direção-Geral do Consumidor (DGC) e DECO Portugal (Sobreendividamento e Inteligência Artificial) e desenvolveu projetos acadêmicos para Farfetch, Grupo Sonae, Grupo Vila Galé, El Corte Inglés, Acústica Médica e Bombeiros Voluntários de Leiria (Projeto NOVA Trees). Como consultor, desenvolveu projetos na Box1824 e consultoria CFT para empresas como RedBull, TIM Mobile, Kraft Foods, Grendene (Melissa), SESI / FIERGS, Ipiranga (Ultra Group) e Calçados Bibi (Calçados).

 

Unidades Curriculares que leciona na NOVA IMS
- Consumer Behavior Insights
- Desenho Experimental
- Estratégia e Inovação em Marketing
- Marketing
- Metodologias de Investigação
Publicações
Publicação em Periódicos Científicos
Costa Pinto, D., Borges, A., Maurer Herter, M., & Boto Ferreira, M. (2020). Reducing Ingroup Bias in Ethical Consumption: The Role of Construal Levels and Social Goodwill. Business Ethics Quarterly, 30(1), 31-63. https://doi.org/10.1017/beq.2019.25
Dalmoro, M., Pinto, D. C., Herter, M. M., & Nique, W. (2020). Traditionscapes in emerging markets: How local tradition appropriation fosters cultural identity. International Journal of Emerging Markets. (Advanced online publication on 17 March 2020). https://doi.org/10.1108/IJOEM-04-2019-0270
Terres, M. D. S., Herter, M. M., Pinto, D. C., & Mazzon, J. A. (2020). The power of sophistication: How service design cues help in service failures. Journal of Consumer Behaviour, 19(3), 277-290. https://doi.org/10.1002/cb.1816
Pinto, D. C., Herter, M. M., Gonçalves, D., & Sayin, E. (2019). Can luxury brands be ethical? Reducing the sophistication liability of luxury brands. Journal of Cleaner Production, 233, 1366-1376. https://doi.org/10.1016/j.jclepro.2019.06.094
Pinto, D. C., Maurer Herter, M., Rossi, P., Meucci Nique, W., & Borges, A. (2019). Recycling cooperation and buying status: Effects of pure and competitive altruism on sustainable behaviors. European Journal Of Marketing, 53(5), 944-971. https://doi.org/10.1108/EJM-09-2017-0557
Shuqair, S., Pinto, D. C., & Mattila, A. S. (2019). Benefits of authenticity: Post-failure loyalty in the sharing economy. Annals of Tourism Research, 78, [102741]. https://doi.org/10.1016/j.annals.2019.06.008
de Oliveira Santini, F., Ladeira, W. J., Sampaio, C. H., & Pinto, D. C. (2018). The brand experience extended model: a meta-analysis. Journal of Brand Management, 25(6), 519-535. DOI: 10.1057/s41262-018-0104-6. URL: https://doi.org/10.1057/s41262-018-0104-6
Junior Ladeira, W.; Santini,F. O.; Pinto, D. C.; Araujo, C. F. & Fleury,F. A. (2018).Self-control today, indulgence tomorrow? How judgment bias and temporal distance influence self-control decisions. Journal of Consumer Marketing. [Advanced online publication on november 2018]. https://doi.org/10.1108/JCM-11-2016-1993
Costa Pinto, D.; Nique, W. M.; Herter, M. M.; Borges, A. (2016). Green Consumers and their Identities: How Identities Change the Motivation for Green Consumption. International Journal of Consumer Studies, 40, 742-753. doi: 10.1111/ijcs.12282
Ladeira, W. J., Nique, W. M., Costa Pinto, D. & Borges, A. (2016). Running for pleasure or performance? How store attributes and hedonic product value influence consumer satisfaction, The International Review of Retail, Distribution and Consumer Research, 26(5), 502-520. doi: 10.1080/09593969.2016.1182934
Costa Pinto, D., Reale, G., Segabinazzi, R., and Vargas Rossi, C. A. (2015) Online identity construction: How gamers redefine their identity in experiential communities. J. Consumer Behav., 14: 399–409. doi: 10.1002/cb.1556
Dalmoro, M.; Costa Pinto, D.; Nique, W. M.; Borges, A. (2015). Global Brands in Emerging Markets: The Cultural Antecedents of Global Brand Preference. Journal of Brand Management, 22, 721-736. doi: https://doi.org/10.1057/bm.2015.39
Costa Pinto, D., Herter, M. M., Rossi, P. and Borges, A. (2014), Going green for self or for others? Gender and identity salience effects on sustainable consumption. International Journal of Consumer Studies, 38, 540–549. doi:10.1111/ijcs.12114
Herter, M. M., Santos, C. P. dos, Costa Pinto, C. (2014). Man, I shop like a woman!” The effects of gender and emotions on consumer shopping behaviour outcomes. International Journal of Retail & Distribution Management, 42(9), 780-804. https://doi.org/10.1108/IJRDM-03-2013-0066
Scaraboto, D., Rossi, C. A. V., & Costa, D. (2012). How consumers persuade each other: rhetorical strategies of interpersonal influence in online communities. BAR - Brazilian Administration Review, 9(3), 246-267. https://dx.doi.org/10.1590/S1807-76922012000300002
Costa Pinto, D., Nique, W. M., Añaña, E. d. S. and Herter, M. M. (2011), Green consumer values: how do personal values influence environmentally responsible water consumption?. International Journal of Consumer Studies, 35: 122–131. doi:10.1111/j.1470-6431.2010.00962.x
Publicações em Atas de Conferência Científica
Souto, P. C., Silva, L. V., Pinto, D. C., & Santos, F. C. (2020). A Population Dynamics Approach to Viral Marketing. In H. Cherifi, S. Gaito, J. F. Mendes, E. Moro, & L. M. Rocha (Eds.), Complex Networks and Their Applications VIII : Proceedings of the 8th International Conference on Complex Networks and Their Applications, COMPLEX NETWORKS 2019 (Vol. 1, pp. 399-411). (Studies in Computational Intelligence; Vol. 881 SCI). Springer. https://doi.org/10.1007/978-3-030-36687-2_33
Castagna, A. C., Pinto, D. C., & Herter, M. M. (2019). Responsible Consumption during Crisis: Consumer Impulsiveness and Purchase Behavior in Emerging Markets: An Abstract. In P. Rossi, & N. Krey (Eds.), Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) (pp. 571-572). (Finding New Ways to Engage and Satisfy Global Customers). Springer. https://doi.org/10.1007/978-3-030-02568-7_154
Dalmoro, M., Pinto, D. C., & Nique, W. M. (2019). Traditionscapes in Emerging Markets: An Abstract. In P. Rossi, & N. Krey (Eds.), Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) (pp. 277-278). [Chapter 69] (Finding New Ways to Engage and Satisfy Global Customers). Springer. https://doi.org/10.1007/978-3-030-02568-7_69
Pinto, D. C., Herter, M. M., Nicolao, L., & Terres, M. (2019). The Benefits of Unrelated Brand Corporate Social Responsibility: An Abstract. In P. Rossi, & N. Krey (Eds.), Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) (pp. 367-368). (Finding New Ways to Engage and Satisfy Global Customers). Springer. https://doi.org/10.1007/978-3-030-02568-7_97 ISBN: 978-3-030-02567-0

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