Data Minds

NOVA IMS Data Minds Advanced Training Programs are designed for professionals seeking to update their knowledge, develop new skills, and deepen their understanding of specific areas of information management, data science, and technology.

With a practical, intensive, and results-oriented approach, these programs offer short-term learning with immediate impact, allowing participants to keep pace with the speed of digital transformation.

What sets these programs apart:

Short courses focused on emerging topics and innovation trends.
Practical and immersive methodology with direct application to real professional contexts.
Faculty and industry experts who combine academic knowledge and market experience.
Flexible and dynamic format, designed for working professionals.

They empower professionals to turn knowledge into action and data into value, promoting real impact on their organizations and careers.

Business Analytics for Hospitality Management

Transform data into strategic decisions and lead the future of hospitality.

Data analytics is transforming the way hotels make decisions, generate revenue, and create memorable experiences.

This executive program, in online format, prepares leaders to navigate this new reality, combining strategic vision, analytical thinking, and a deep understanding of the technologies that are redefining the hospitality sector.

Throughout the program, executives explore real-world challenges, new approaches to revenue management, artificial intelligence, and forecasting, guided by academic experts and leading industry professionals.

A transformative experience for those who want to lead with confidence and create competitive advantage in an increasingly data-driven hospitality sector.

Start date: April 7^th,2026
Applications are open until March 31^sthere.

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Smart Destinations Management

Transform Tourism Destinations with Intelligence, Data, and Strategic Vision.

This program is an advanced executive programme in Smart Tourism and Heritage Management, built around an immersive, real-world case: Parques de Sintra Monte da Lua (PSML).

Develop the practical skills to design, manage, and digitally transform tourism and heritage experiences using data, analytics, and AI. Through on-site immersion, advanced thematic modules, and a final applied challenge, participants will create concrete intervention proposals grounded in real operational and governance challenges, with potential to be replicated in other destinations.

A joint initiative by NOVA IMS, ESHTE, PSML, Turismo de Portugal and NEST, bringing together data, tourism experience, and real governance contexts.

Start date: 17^th,2026
Applications are open until March 31^sthere.

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AI-Driven Local Governance

Transform local governance with data, artificial intelligence, and strategic vision.

This is an advanced executive program in AI-Driven Local Governance, which empowers leaders and professionals to use data, analytics, and AI to support decision-making and improve public policy.

Throughout the program, participants explore real-world cases, develop applied solutions, and participate in an immersive experience in New York City, in partnership with New York University's The GovLab, connecting directly with international experts in data-driven public innovation.

An initiative of NOVA Cidade - Urban Analytics Lab, from NOVA Information Management School.

Start date: May 18^th

AI-Driven Local Governance

Cybersecurity and Digital Trust for Leaders

An Immersive Experience to Lead Cybersecurity

Cybersecurity is no longer just a technical issue: it is a strategic imperative that defines the resilience, trust, and competitiveness of organizations.

Throughout an advanced and immersive program, participants explore real threats, test decisions in a safe environment, and develop skills to align cybersecurity with business priorities. Combining practice and strategic vision, this training prepares leaders to anticipate risks, strengthen governance, and build cultures of digital trust.

It is intended for executives who want to lead crisis responses with clarity and transform cybersecurity into an engine of organizational value.

Start date: April 13^th, 2026.
Applications are open until April 8^th.

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Leadership in the age of AI

This is an immersive program that prepares leaders to navigate the era of Artificial Intelligence, combining strategic vision, human thinking, and understanding of emerging technologies.

Over five days, participants explore trends, ethical challenges, and real-world scenarios, guided by experts from various fields. With a practical and collaborative approach, this experience promotes critical reflection and direct application to organizational contexts.

It is intended for executives who want to lead with awareness, creativity, and purpose in a world increasingly driven by artificial intelligence.

Start date: March 10th, 2026

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Data-driven Organizations

This is an innovative training program that equips professionals with essential skills to transform data into strategic value.

Over 40 hours, participants develop data literacy, apply analytical methodologies, explore integration and security techniques, and reflect on leadership in digital contexts.

With a practical and flexible approach, the course combines synchronous and asynchronous sessions, promoting collaborative learning that can be applied to real challenges.

It is intended for those who want to lead the modernization of organizational services and processes through data-driven decisions.

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About the Program

The Executive Program in Artificial Intelligence for Business was designed to equip professionals with the knowledge and skills to understand, integrate, and apply AI technologies within their organizations’ strategies, fostering innovation, efficiency, and competitive advantage.

Throughout the program, you will explore the fundamental concepts of Artificial Intelligence, discover the main technologies applied to business, identify critical success factors for AI implementation, and develop a strategic vision capable of transforming processes and supporting data‑driven decision‑making.

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About the Program

The Executive Program in Marketing Powered by Data Analytics was designed to equip professionals with the ability to understand, integrate, and apply advanced data analysis methods to marketing strategy, enabling more informed decision-making, more effective campaigns, and a results‑driven mindset.

Throughout the program, you will explore the fundamental principles of analytics applied to marketing, learn essential tools and techniques for data collection, processing, and interpretation, identify optimization opportunities across the entire marketing funnel, and develop a strategic approach capable of transforming the relationship between brands and consumers.

Participants will be challenged to analyze trends, interpret critical performance metrics, and apply analytical models that enhance the accuracy of marketing actions, fostering personalization, efficiency, and sustainable competitive advantage.

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About the Program

The Advanced Program in Health Unit Management, Innovation and Leadership, accredited by the Portuguese Order of Nurses, was designed to equip healthcare professionals with the skills needed to transform organizational management, enhance operational efficiency, and promote innovative models that elevate the quality of care.

Throughout the program, participants explore core topics such as leadership, ethics and management, health policies and planning, unit and service management, quality, logistics, clinical governance, and analytical methods that support decision‑making. These components provide a comprehensive understanding of organizational dynamics, enabling professionals to analyze processes, interpret data, optimize resources, and implement strategies that drive innovation.

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