The Postgraduate Program in Customer Experience equips professionals to turn data into strategic insights and design experiences that place the customer at the heart of marketing strategy. Designed to address the challenges of the digital era, the program blends analytical reasoning, strategic thinking and creativity, providing a solid and up-to-date foundation in Consumer Behavior, UX Research, marketing information management and customer experience optimization across the entire customer journey. Students work on projects that combine data analysis and market research to develop innovative, results-driven solutions for real-world business contexts.
This Postgraduate program gives access to the Master's Degree Program in Data-Driven Marketing, with a specialization in Customer Experience.
Applications for the 2026/27 academic year are now closed. Applications for the 2027/28 academic year will open in January 2027, and further information will be published shortly. If you would like to continue investing in your professional development this year, explore our programs with applications open until October 29th, available here.