Study Plan

1^st year - Fall Semester

resumo do conteudo da tabela
Course Units	Type	Duration	ECTS
Brand Management	Mandatory	Quarterly	3,5
Digital Marketing & E-Commerce	Mandatory	Semester	7,5
Marketing Strategy and Innovation	Mandatory	Semester	7,5
Data Science for Marketing	Elective	Semester	7,5
Descriptive Analytics in Marketing	Elective	Semester	7,5
Digital Analytics	Elective	Semester	7,5
Experimental Design	Elective	Quarterly	4
Social Network Analysis	Elective	Quarterly	3,5

resumo do conteudo da tabela
Course Units	Type	Duration	ECTS
Consumer Behavior Insights	Mandatory	Semester	7,5
Market Research	Mandatory	Semester	7,5
Marketing Engineering and Analytics	Mandatory	Semester	7,5
Big Data for Marketing	Elective	Semester	7,5
Customer Relationship Management Systems	Elective	Semester	7,5
Generative AI Applied to Marketing	Elective	Quarterly	3,5
Leadership and People Management	Elective	Semester	7,5
Machine Learning in Marketing	Elective	Semester	7,5
Predictive Analytics in Marketing	Elective	Semester	7,5
Process Mining Powered By Nokia	Elective	Semester	7,5
Search Engine Optimization	Elective	Quarterly	4
Social Media Analytics	Elective	Semester	7,5
UX Research	Elective	Semester	7,5