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Program

Program

  • Introduction: Experiments and behavioral research;
  • Assumptions of Experimental Design (validity, causality);
  • How to develop a contribution and hypotheses using;
  • Experimental Design Randomization and Design of Experiments (between and within subjects);
  • Types of Studies: Field, Laboratory, and Survey settings;
  • Power and Sample Size;
  • Measuring, Priming, and Manipulating Variables;
  • Manipulation Checks, control variables, covariates, and confounds;
  • Internal and External Validity;
  • Developing an Experimental Plan Working with Series of Experiments;
  • Types of Analysis: Main Effects and Interaction Effects;
  • Contrasts and Multiple Comparisons;
  • Advanced Experimental Design: Moderation and Mediation;
  • Writing business reports and publishing an experimental paper.

Bibliography

  • Campbell, D.T. (2002) Experimental and Quasi-Experimental Designs for Generalized Causal Influence, Boston:
    Houghton Mifflin Company.
  • Hayes, A. F. (2013). Introduction to mediation, moderation, and conditional process analysis: A regression-based
    approach. Guilford Press.

* A list of papers and business-oriented reports (e.g., Harvard Business Review) will be handed by the professor in the first class as the complementary readings.

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