NOVA IMS MagIC LABs

  • Monday, 21 July 2014 08:47
information-systems marketing-systems data-analytics  geoinformatics-systems

The Marketing Analytics Lab is a research laboratory that works with multidisciplinary teams to develop research projects in the areas of marketing analytics and data-driven marketing. Our projects are based on data and quantitative results that derive from areas such as Neuromarketing, Consumer Insights and Data Science to manage data insights for both academic and business contexts.

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Isabel
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