Guilherme Victorino

  • Monday, 12 November 2018 10:57

Guilherme Victorino

Identification

Guilherme Martins Victorino, Invited Assistant Professor,
Master Degree in Corporate Strategy and Planning

Contacts

Telephone: 213828610
Fax: 213828611
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Biography

Guilherme Hidalgo Victorino is an invited Professor of Marketing, Innovation and Change Management at NOVA Information Management School(NOVA IMS) and a career of more than 12 years in senior Marketing positions in telecommunications, media and healthcare industries. He holds a degree in Marketing Management from Instituto Superior de Comunicação Empresarial, an Advanced Course in Health Management at INSEAD in Fontainebleau - France and is a certified Design Thinker and Change Manager coach. His area of research is Brand Trust and Service Design. He’s a PhD candidate in Information Management at NOVA IMS, working on the study of patient behavior towards hospital choice. Main research areas include the study of the antecedents of TRUST, including the impact of brand authenticity, service incidents and word of mouth on customer choice.

Publications

Conference Proceeding

  • Pereira, T., Neto, M., & Victorino, G. (2017). Information and knowledge-intensive firm: Uncovering information flows at Amorim Cork Composites using social network analysis. In Proceedings of 2017 International Conference on Information System and Data Mining, ICISDM 2017 (Vol. Part F128274, pp. 44-50). Association for Computing Machinery. DOI: 10.1145/3077584.3077602
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