Diego Pinto

  • Monday, 12 November 2018 11:12



Diego Costa Pinto, Assistant Professor
PhD in Management - Major Marketing
Neoma Business School (France)


Telephone: +351 213 828 610
Fax: +351 213 828 611
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.


Doctor of Philosophy (PhD) in Management (Major in Marketing) from the Neoma Business School (France), with a visiting PhD period at the University of British Columbia (Prof. Darren Dahl) and New York University (Prof. Yaacov Trope). Post-doctoral research project at IE Business School (Spain). BA and MSc Business Administration from the Federal University of Rio Grande do Sul (Brazil). He has taught courses in several business schools in France, Brazil and China. His research appears in international peer reviewed ranked journals, including the International Journal of Retail and Distribution Management, International Journal of Consumer Studies, Journal of Brand Management, Journal of Consumer Behavior, and international academic conferences such as the Association for Consumer Research, the Academy of Marketing Science (AMS) and the European Marketing Academy (EMAC). As a consultant, he has worked in research projects at Box1824 and CFT consultancy for companies such as RedBull, TIM Mobile, Kraft Foods, Grendene (Melissa), SESI/FIERGS, Ipiranga (Ultra Group) and Calçados Bibi (Footwear).


Journal Article

  • de Oliveira Santini, F., Ladeira, W. J., Sampaio, C. H., & Pinto, D. C. (2018). The brand experience extended model: a meta-analysis. Journal of Brand Management, 25(6), 519-535. DOI: 10.1057/s41262-018-0104-6. URL: https://doi.org/10.1057/s41262-018-0104-6
  • Costa Pinto, D.; Nique, W. M.; Herter, M. M.; Borges, A. (2016). Green Consumers and their Identities: How Identities Change the Motivation for Green Consumption. International Journal of Consumer Studies, 40, 742-753. doi: 10.1111/ijcs.12282
  • Ladeira, W. J., Nique, W. M., Costa Pinto, D. & Borges, A. (2016). Running for pleasure or performance? How store attributes and hedonic product value influence consumer satisfaction, The International Review of Retail, Distribution and Consumer Research, 26(5), 502-520. doi: 10.1080/09593969.2016.1182934
  • Costa Pinto, D., Reale, G., Segabinazzi, R., and Vargas Rossi, C. A. (2015) Online identity construction: How gamers redefine their identity in experiential communities. J. Consumer Behav., 14: 399–409. doi: 10.1002/cb.1556
  • Dalmoro, M.; Costa Pinto, D.; Nique, W. M.; Borges, A. (2015). Global Brands in Emerging Markets: The Cultural Antecedents of Global Brand Preference. Journal of Brand Management, 22, 721-736. doi: https://doi.org/10.1057/bm.2015.39
  • Costa Pinto, D., Herter, M. M., Rossi, P. and Borges, A. (2014), Going green for self or for others? Gender and identity salience effects on sustainable consumption. International Journal of Consumer Studies, 38, 540–549. doi:10.1111/ijcs.12114
  • Herter, M. M., Santos, C. P. dos, Costa Pinto, C. (2014). Man, I shop like a woman!” The effects of gender and emotions on consumer shopping behaviour outcomes. International Journal of Retail & Distribution Management, 42(9), 780-804. https://doi.org/10.1108/IJRDM-03-2013-0066
  • Scaraboto, D., Rossi, C. A. V., & Costa, D. (2012). How consumers persuade each other: rhetorical strategies of interpersonal influence in online communities. BAR - Brazilian Administration Review, 9(3), 246-267. https://dx.doi.org/10.1590/S1807-76922012000300002
  • Costa Pinto, D., Nique, W. M., Añaña, E. d. S. and Herter, M. M. (2011), Green consumer values: how do personal values influence environmentally responsible water consumption?. International Journal of Consumer Studies, 35: 122–131. doi:10.1111/j.1470-6431.2010.00962.x
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