Ricardo Martins

  • Monday, 12 November 2018 11:26



Ricardo José Martins, Invited Assistant Professor
Master in Marketing Intelligence, Ph.D in Information Management


Telephone: +351 213 828 610
Fax: +351 213 828 611
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.


Ricardo Martins is an Invited Assistant Professor at NOVA IMS, with more than 10 years of experience in sales and marketing of enterprise software, telco, and services related. He holds a Ph.D. from Nova Information Management School (Nova IMS). His research interests include technology adoption, cloud computing, digital marketing and social media.


Journal Article

  • Martins, Ricardo, and Tiago Oliveira. "Information Systems Outsourcing, the Umbrella Term for e-Business
  • Strategic Management Sourcing: Service Comparison." Handbook of Strategic e-Business Management.
  • Springer Berlin Heidelberg, 2014. 687-705.
  • Martins, R., Oliveira, T., & Thomas, M. A. (2015). Assessing Organizational Adoption of Information Systems
  • Outsourcing. Journal of Organizational Computing and Electronic Commerce, 25(4), 360-378.
  • Martins, R., Oliveira, T., & Thomas, M. A. (2016). An empirical analysis to assess the determinants of SaaS
  • Odiffusion in firms. Computers in Human Behavior, 62, 19-33.
  • Martins, R., Oliveira, T., & Thomas, M. A., Tomás, S (2018). Firms continuance intention on SaaS Use – An empirical study. Information, Technology and People (Accepted)
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