Saleh Shuqair

  • Tuesday, 27 October 2020 10:27



Saleh Shuqair, PhD Candidate in (Marketing) at NOVA IMS


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Saleh Shuqair is a PhD Candidate in (Marketing) at NOVA Information Management School (NOVA IMS). His research interests are centred on understanding how communal versus exchange relationship norms shape customer responses in consumption settings. Outside of the relationship domain, He studies topics related to brand ownership, emotional expression, social contagion, and responses to artificial intelligence. His research appears in high quality peer-reviewed journals such as, Annals of Tourism Research and international academic conferences such as the European Marketing Academy (EMAC).


Journal article


  • Shuqair, S., & Pinto, D. (2019, May). Service recovery in collaborative consumption settings. Presented at the 48thEuropean Marketing Academy (EMAC) Conference. Hamburg, Germany.
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