On November 23rd, at INE Auditorium, NOVA IMS had the five finalist’s presentations to the MKT Challenge + Pestana Hotel Group.
Pestana Hotel Group proposed NOVA IMS Students the mission of answering the following question: How could Pestana Hotel Group improve and take advantage of existing infrastructure and capabilities to create value?
More than 27 groups of NOVA IMS students answered this challenge but, only five groups had the chance to reach the final stage and win the challenge.
The finalists where: Pestana CR7 Challenge, Coworking Premium Service, Become Local App, Several Solution for CR7 Club and Pestana X (Experience).
Each group had the opportunity of defending their idea in a 6 minutes presentation and answer the questions made by the jury composed by NOVA IMS and Pestana Hotel Group.
While the jury tried to deliberate who the winners would be, “NOVA IMS Tuna (Tuims)” had time for their performance giving an “extra” energy to the event! The results were announced by professor Diego Costa Pinto based on the audience choice, and the jury.
The 1st place was given to: Become Local App, 2nd Place: Pestana CR7 Challenge, 3rd Place: Coworking Premium Service, 4thPlace: Several Solutions for CR7 Club and 5th Place: Pestana X (Experience).
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