The Master Degree Program in Data-Driven Marketing aims to train marketing specialists and managers with analytical tools applied in Marketing, to support decision making in this area.
It is designed to include four alternative paths (specializations):
- Data Science for Marketing; aimed at managers, technical staff and other professionals who wish to acquire analytical skills in the field of marketing, using the most advanced technologies and methodologies for collecting, analyzing and processing data in the scope of data science, in order to allow making data-driven based decisions.
- Digital Marketing and Analytics: aimed at managers, experts and other professionals who want to obtain skills in Digital Marketing and Web Analytics, using the most advanced methodologies for collecting, analyzing and processing data to support decision-making in Web Marketing. Ranked as the best Program in E-Business and Digital Marketing in Portugal and the 3rd in the Western Europe by Eduniversal;
- Marketing Intelligence: trains marketing professionals to lead and guide the collection, organization, analysis, exploration, and dissemination of marketing information in organizations. It is aimed also at Information Systems managers;
- Marketing Research and CRM – aimed at marketing professionals who wish to obtain and deepen their skills in Marketing Research and CRM, using the most advanced methods of collection, analysis and treatment of information. It is particularly designed for technical staff and market researchers, as well for professionals who are involved in Customer Relationship Management in Banking and Insurance, Telecommunications, FMCG (fast-moving consumer goods), among others. Ranked as the best Master Program in Data Analytics in Portugal and the 3rd best in Western Europe by Eduniversal.
The applications for specializations:
Are open between July 28th and August 18th, 2022. To apply, please click here.