I couldn't have made a better choice than embarking on my academic journey at NOVA IMS. As an institution, NOVA IMS offers its students top-tier education and equips them with the essential tools to propel future data analysis experts into both the national and international markets. From day one, students are prepared to apply the knowledge gained in theoretical classes into practical applications, fostering a deeper understanding of the subjects and the development of a data-driven mindset. It's also worth noting the mutual support among colleagues and the academic spirit of the NOVA IMS community, which undoubtedly leave a lasting impact on every student.

NOVA IMS offers a great experience for International students.
The quality of teaching is exceptional and qualified, which means that the programs are demanding and not easy, but you still allowed time to have fun and enjoy Portugal. I am very pleased with my experience, and I have learned a lot.

The specialization in Marketing Intelligence allows you to explore the incredible power of data science in optimizing communication strategies that make an impact and add value to multiple stakeholders.

*The views and opinions expressed in this post are those of the author and do not reflect the official policy or position of the International Monetary Fund.

The specialization in Marketing Intelligence was the reason why I returned to Portugal. What a good decision I made! It is a very complete program, with an initial theoretical approach that allows us to have a framework to roll up our sleeves and ‘get your hands dirty’. Big data becomes something we deal with on a daily basis, to automate the processes of our companies and to work in an interconnected world that facilitates decision-making processes.
After work, I met colleagues from many industries who complemented this knowledge and together we made this journey unforgettable. I made the right choice!

The postgraduate program in Digital Marketing & Analytics allows us as students to acquire analytical and creative skills and tools in Digital and Web Marketing. It was and continues to be a great investment. When choosing this program and NOVA IMS, I feel prepared for the job market, due to the quality of teaching of the course units taught here. Quality, demand and excellence are the words I use to describe not only the program, but also NOVA IMS, which open many doors for me.

The decision to attend the specialization in Marketing Research and CRM proved to be the right choice. The timeliness of learning and the excellence and dedication of professors, are profound drivers of success that complement my background at NOVA IMS, enhancing new skills that allow me to face the dynamics and demands of the job market. I believe it is a strong boost to the development of my professional career.

NOVA IMS was definitely the right decision in my academic career.
The postgraduate program in Data Science for Marketing offers the perfect combination of theory and practice, combined with a high quality faculty, crucial factors in choosing this program. It helped me to acquire a set of tools necessary to evolve professionally, offering me a holistic view of the world
of information technology and marketing. I am convinced that it was undoubtedly an asset and it had a very positive return.