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Projeto TIA | PRR

TIA

TIA | PRR Project

The TIA Project - Tourism International Academy (TIA | PRR) presented to the Impulso Jovens Steam and Impulso Adults Program under the PRR, results from a partnership between Universidade Nova de Lisboa, Turismo de Portugal, ESHTE and Universidade Aberta.

The main goal is to support the training and qualification of Young People and Adults, through online or presential formats, as well as the promotion of innovative activities in the Tourism and Hospitality (T&H) sectors based on the expertise and trans and interdisciplinary knowledge of the various institutions involved.

Within the scope of this project, NOVA IMS offers a set of courses focused on the digitization and analysis of data for organizations linked to the hotel and tourism industry, with a very significant reduction in the value of their tuition fees, which, in some cases, may be 100%.

The NOVA IMS courses offered under the TIA | PRR are the following:

Postgraduate Program in Business Analytics for Hospitality & Tourism image

Postgraduate Program in Business Analytics for Hospitality & Tourism

The Postgraduate Program in Business Analytics for Hospitality & Tourism aims to prepare professionals capable of participating actively in the development and application of analytical models for tourism, combining the various areas involved in tourism with a cross-cutting edge approach to data science to leverage them.

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Micro-accreditation in Business Intelligence in Tourism image

Micro-accreditation in Business Intelligence in Tourism

The Micro-accreditation in Business Intelligence in Tourism intends to to give the students the knowledge and competencies related to decision support capacities provided by the Business Intelligence processes and the supporting Data Warehouses.

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Micro-accreditation in Data Science for Hospitality & Tourism image

Micro-accreditation in Data Science for Hospitality & Tourism

The Micro-accreditation in Data science for Hospitality & Tourism I (Descriptive Analytics) aims at introducing the basic concepts of data exploration and knowledge mining to support advanced data analytics and decisionmaking.

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Micro-accreditation in Digital Marketing image

Micro-accreditation in Digital Marketing

The Micro-accreditation in Digital Marketing aims to bring students up to speed in relation to the use of software and tools as well as to strategic business decisions within the context of the realworld digital marketing and e-commerce landscape.

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Micro-accreditation in Digital Transformation in Hospitality & Tourism image

Micro-accreditation in Digital Transformation in Hospitality & Tourism

The Micro-accreditation in Digital Transformation in Hospitality & Tourism aims to develop knowledge and skills related to digital transformation, supported by exponential digital technologies, in the context of the Hospitality and Tourism sector.

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Micro-accreditation in Revenue Management image

Micro-accreditation in Revenue Management

The Micro-accreditation in Revenue Management prepares hotel managers to improve their skills in maximizing revenue and optimizing opportunities in an increasingly dynamic market. This course encourages professionals to transcend conventional wisdom and break with past practices, focusing on building a strategy based on metrics that make it possible to predict the actions of their customers and primary competition.

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Micro-accreditation in Management in Hospitality & Tourism image

Micro-accreditation in Management in Hospitality & Tourism

The Micro-accreditation in Management in Hospitality & Tourism aims to establish knowledge about hospitality and tourism, including travel and tourism, various business sectors, and the industry's functions and roles.

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Micro-accreditation in Smart Tourism image

Micro-accreditation in Smart Tourism

The main goal of the Micro-accreditation in Smart Tourism is to provide an overview of today’s opportunities and threats for tourism destinations taking advantage of the ongoing digital transformation of the sector and the evolution to an analytical paradigm. 

During the course we will explore the potential delivered by digital transformation to build smart and sustainable tourism destinations through the study of how companies, administrations and tourists constantly interact to perform three activities continuously and iteratively.

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Micro-accreditation in Data science for Hospitality & Tourism II (Predictive Analytics) image

Micro-accreditation in Data science for Hospitality & Tourism II (Predictive Analytics)

Predictive analytics takes advantage of statistical, Data Mining, and Machine Learning algorithms and techniques to estimate future outcomes based on historical data. The Micro-accreditation in Data science for Hospitality & Tourism II (Predictive Analytics) will familiarize students with the most common predictive analytics algorithms and techniques and their applications in hospitality and tourism.

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Micro-accreditation in Project in Hospitality & Tourism Analytics image

Micro-accreditation in Project in Hospitality & Tourism Analytics

Within Micro-accreditation in Project in Hospitality & Tourism Analytics students will be required to develop and manage their own business intelligence and analytics project using the data provided by the business partners of this postgraduation program. Students will work in teams and will be asked to engineer and analyze the data, but also to design the business case and to carry on a cost/benefit analysis.

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Micro-accreditation in Business Intelligence (<=23) image

Micro-accreditation in Business Intelligence (<=23)

The main goal of the Micro-accreditation in Business Intelligence is to give the students the knowledge and competences related with decision support capacities provided by the Business Intelligence & Analytics processes and the supporting Data Warehouses, including the Business Intelligence development methodologies and the nowadays available dashboarding possibilities to support decision making.

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Micro-accreditation in Smart Sustainable Cities (<=23) image

Micro-accreditation in Smart Sustainable Cities (<=23)

The Micro-accreditation in Smart Sustainable Cities aims to introduce participants to the role digital transformation and information management is playing in the construction of more efficient and climate neutral cities and its scientific study.

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