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Study plan
Study Plan
1st year - Fall Semester
| Course Units | Type | Duration | ECTS |
|---|---|---|---|
| Brand Metrics and Marketing Analytics | Mandatory | Quarterly | 4 |
| Consumer Insights and Neuromarketing for Innovation | Mandatory | Quarterly | 4 |
| Data-Driven Based on Advanced Marketing Analytics | Mandatory | Quarterly | 4 |
| Digital Marketing and Social Media Analytics | Mandatory | Quarterly | 4 |
| Emerging Technologies and Artificial Intelligence | Mandatory | Quarterly | 4 |
| Leadership, Change and Impact | Mandatory | Quarterly | 3 |
| New Horizons | Mandatory | Quarterly | 3 |
| Strategic Growth in Marketing | Mandatory | Quarterly | 4 |
1st year - Spring Semester
| Course Units | Type | Duration | ECTS |
|---|---|---|---|
| Final Work Project | Mandatory | Semester | 30 |