The Master Degree Program in Data-Driven Marketing, with a specialization in Data Science for Marketing, aims to fill a gap in the postgraduate training of marketing professionals who need to gain new skills to be able to actively participate in the development and application of analytical marketing models. With the proposed study plan, this program presents an up-to-date structure that combines several areas of marketing with a transversal approach of data science to leverage them.
This program is designed to provide excellent training, articulating key concepts and challenges for marketing decision-making in its multiple strategic, innovation and methodological strands with practical data-oriented processing (Data Science & Big Data), Artificial Intelligence (Machine Learning) and analysis of social networks of consumers. The versatility in the o‑er of optional curricular units also allows reinforcing theoretical and practical knowledge in several related areas such as digital marketing, social media, e-commerce, and search engine optimization.
This program is held during working hours and is aimed at young graduates and professionals who intend to study on a full-time basis. It is also available on an after working hours format (after 6.30 p.m.).
The applications for this program are open between July 28th to August 17th, 2023, for applicants that don’t have formal residence in the European Union, and between July 28th to August 31st, 2023, for applicants with residence in the European Union. To apply, click here.