Ver o conteúdo principal

Postgraduate Program in Business Analytics for Hospitality & Tourism


Postgraduate Program in Business
Analytics for Hospitality & Tourism

Today, Data Science allows to develop analytic models that simultaneously promote quality visitation and a better monitoring and management of these spaces, adopting metrics that, instead of just counting the number of visits, objectively assess the value created by each tourist who visits us.

The Postgraduate Program in Business Analytics for Hospitality & Tourism responds to this need for higher education in a fundamental area for the development of the national economy and aims to prepare professionals capable of participating actively in the development and application of analytical models for tourism, combining the various areas involved in tourism with a cross-cutting edge approach to data science, in order to leverage them.

The applications for this program are open between October 11th and November 17th, 2022. To apply, click here.

Partner Entities

  • CTPM
    Confederação do Turismo de Portugal
  • NEST
    Turismo de Portugal
  • Vilagale
    Vila Galé
  • Vagas


    After Working Hours

  • Media

    Length and ECTS

    2 semesters
    (60 ECTS)

  • Semestres


    2 to 3 times
    a week

  • Lingua

    Start Date

    February 2023

Who is it for? image

Who is it for?

This Postgraduate Program is aimed at senior managers, public and private technicians, consultants, entrepreneurs, and other professionals who wish to acquire analytical skills in data science in the field of tourism, using the most advanced information management technologies, data collection and analysis methodologies.


The goal of this program is to train technical staff and managers to:

  • Acquire Business Analytics competences applied to the hospitality and tourism sector;

  • Deepen analytical and problem-solving skills within a highly dynamic and competitive industry;

  • Update management and marketing knowledge in the context of digital transformation in a big data era that poses constant challenges to tourism organizations and companies;

  • Develop hospitality and tourism analytics projects integrating concepts and tools worked throughout the program.

Study Plan

The Study Plan consists of 8 course units, in a total of 60 ECTS:

Mandatory Course Units

  • Business Analytics in Tourism
  • Data Science for Hospitaly and Tourism II
  • Data Science I
  • Digital Marketing
  • Digital Transformation in Hospitality and Tourism
  • Management in Hospitality and Tourism
  • Project in Hospitality and Tourism Analytics
  • Smart Tourism

Academic Calendar

Academic Year 2022-2023

Spring Semester

Classes from February 13th to June 3rd, 2023.*


  • 1st period: from June 5th to July 1st, 2023;
  • 2nd period: from July 3rd to 15th, 2023.


  • Carnival break: February 20th and 21st, 2023;
  • Easter break: from April 3rd to 8th, 2023.

Enrollment in the Spring Semester (through netP@ Academic Portal): from January 30th to February 5th, 2023.

* The missed classes of February 20th and 21st will be replaced according to the schedule provided by the Professors. The missed classes of April 25th and May 1st will be replaced on the Saturday immediately following the holiday; other missing lessons throughout the semester can be replaced on the immediate Saturday following the missed classes.

Fall Semester

The classes start in September and end in December of 2023. The exams will be held from January to February of 2024.

Length, Timetable and Exams


This Postgraduate Program lasts 2 semesters. The classes will start in February 2023, ending in December of the same year, running after working hours (after 6:30 p.m.), 2 to 3 times a week.


The timetable of the Spring Semester will be available in January 2023.


Spring Semester: see the exams calendar here for the academic year 2021-2022.

Admissions and Fees

The Admissions' Jury Panel of NOVA IMS is looking for excellent students who have the potential to become good technical staff and excellent managers. Qualities such as maturity, determination and motivation, both in the academic path as well in a professional career, are some of the attributes that the Jury Panel is looking for.

5th  Applications Phase

From October 11th to November 17th, 2022.

Entry Requirements

To enter this program, applicants must meet the following requirements:

  • Hold a bachelor's degree in a compatible field (completed by February 2023);
  • Be proficient in English (spoken and written).

How to Apply and Selection Process

To complete the application, the applicant must register in NOVA IMS' Applications Portal, fill the form, upload their Curriculum Vitae, choose the program and pay the application fee in the Portal.

The selection process is based on the analysis of academic and professional curriculum. The members of the Admissions's Jury Panel may decide to hold an interview with all or some candidates - face-to-face or videoconference.

Application Fee

The fee of the application is €51. The application can only be considered after the payment of the application fee, within the stipulated period, non-refundable in case of withdrawal or non-admission in the program.

Registration Fee

After being admitted to the program and upon confirmation of enrollment, the applicant must make a payment of a pre-registration fee (around one week after the admission result announcement), deductible in this postgraduate program's tuition fee, non-refundable in case of withdrawal, with the following value:

  • €1.150 for applicants from EU and Portuguese-speaking countries;
  • €2.500 for applicants from other countries, unless their registration fee is provided by an official entity.

Upon registration, students should make the following payments:

  • €35 - for enrollment fee (the value is updated annually);
  • €1,40 - for annual school insurance (the value is updated annually).

Tuition Fee

The tuition fee of this postgraduate program is €4.100.

Tuition Fee Payment Dates

The tuition fee of this postgraduate program can be paid in full or in four installments:

  • Full payment: February 22nd to 28th, 2023.
  • Payment in four installments:
    • 1st February 22nd to 28th, 2023 (25% of tuition fee);
    • 2nd April 25th to 30th, 2023 (25% of tuition fee);
    • 3rd September 25th to 30th, 2023 (25% of tuition fee);
    • 4th November 25th to 30th, 2023 (25% of tuition fee).


  • Financial discount: students who choose to pay the tuition fee in a single payment have a 2,5% discount on the payable amount;
  • NOVA IMS' Alumni (Undergraduate, Postgraduate, Master Degree and Doctoral Programs) from a different program of the one they will attend have a 20% discount on the tuition fee, cumulative with the financial discount;
  • Companies that finance the program to 2 employees, in the same academic year, have a 10% discount on the tuition fee. This discount is not cumulative with other discounts;
  • Companies that finance the program to 3 or more employees, in the same academic year, have a 20% discount on the tuition fee. This discount is not cumulative with other discounts;
  • There are special conditions for employees and associates of the program’s partners. For more information, please contact us.


  • Applications

    When can I apply?

    It is only possible to submit the application during its applications phase. The date of the call for applications is available in the Admissions and Fees page of each program. However, you can fill the application form at any time, submitting it when the applications phase starts.

    How can I apply?

    The applications are submitted online, in NOVA IMS’ Applications Portal. To submit their application, the applicants must register in the Portal, fill the form, upload your Curriculum Vitae, choose the program and pay the application fee in the Portal. The application process is the same for all the applicants, national or international.

    Which documents are required?

    The only mandatory document during the application process is the Curriculum Vitae (in .doc or .pdf format), except for the Doctoral Program, where it is also necessary to upload a Letter of Intent. The applicant can upload other documents such as diploma or other certificate of their qualifications.

    How do I convert a file to .PDF?

    Here is a list of websites where you can convert files to the pdf format, as a reference:

    Is there an application fee?

    The application fee is €51 in the academic year 2022-2023. The payment of the application fee will be made during the application process in the Applications’ Portal, through bank transfer/ATM reference, MBWay, PayPal or Visa. The application will only be considered successfully submitted after the payment of the application fee, within the stipulated time. It’s non-refundable in case of withdrawal or non-admission in the program.

    Can I apply to more than one program?

    You can apply to a maximum of 2 programs per application phase, by paying the application fee for each program, that is, the application to 1 program equals the payment of 1 application fee, the application to 2 programs equals the payment of 2 application fees.

    I'm a bachelor's degree senior student. Can I apply ?

    Yes. If you are a final year student and you graduate until January 2023, you can apply and you must deliver an authenticated copy of your degree certificate or diploma until the beginning of the academic year, until January 2023.

    In the application form, a Tax Identification Number is requested. What is Tax Identification Number? I don’t have one, what should I put in that blank field?

    In Portugal, the Tax Identification Number is required to identify a taxable entity or person, in tax declarations or financial transactions. If you don’t have a Tax ID Number or similar, please put “999999999” in that field of the application form.

    What should I write in the field: “Goals/motivation to apply to this program”?

    In this field, please mention:

    • In which way your background (academic and professional) fits the program;
    • What are your short-term professional goals;
    • What are your expectations with the attendance of this program.
  • Admission

    How does the selection process work?

    The selection process is based on the analysis of the academic and professional curriculum. The members of the Admissions’ Jury Panel may decide to hold an interview with all or some candidates – face-to-face or videoconference).

    In case I am contacted for an interview, can it be held at distance?

    Yes, the interview can be held at distance, preferably by Skype.

    When will I know the result of the application?

    The result of the application will be known, through email, in the date to be announced in the confirmation of submitted application email and/or by the Admissions’ Jury/Programs Manager.

    I was admitted in the program. What’s the next step?

    In case of admission, the applicant must make the payment of the pre-registration fee (around 1 week after the result announcement), until its deadline, in NOVA IMS’ Applications Portal and upload the diploma or other certificate of his latest qualification (example: Bachelor’s degree, Master’s degree or PhD).

    Can I attend more than one program by academic year?

    Yes, you may attend two programs per school year, although it’s not recommended. Please pay attention to the fact that there may be overlap of the Mandatory Course Units of each program, as well as the overlap of the exams.

    I was admitted in two programs, but I only intend to attend one. What should I do?

    In case of admission to two programs, the candidate will have to choose, in the Application Portal, the program in which they intend to attend. After choosing the desired program and paying the pre-registration fee, you must select the option "Withdrawal" in the 2nd program in which you do not intend to attend. Thus, your vacancy is available to a candidate on the Waiting List.

    I'm on the Waiting List. Can I still be admitted?

    Since it is possible for candidates to apply for two programs per application phase, there will be cases where the same candidate has been admitted to both programs, but intends to join only one. In these cases and if the limit number of vacancies is not completed, the remaining vacancy will be assigned to a candidate on the Waiting List.

    I intend the invoice for the payment of the application / pre-registration fees.

    The Invoice-Receipt will be available in this Applications’ Portal up to 2 business days after the payment, in the tab "Billing/Treasury".

    I was admitted in the program, but I need visa. What should I do?

    NOVA IMS can issue a document that proves admission in the program, that will be sent to the student and the Embassy. The document will only be issued or provided after the payment of the pre-registration fee. Regardless of issuance the document, the student must contact the Portuguese Embassy or Consulate in their country to get more information.

  • Other Informations

    Is this program taught in Portuguese or English?

    Considering the diversity of students’ nationalities, all the classes will be taught in English.

    Are there scholarships?

    NOVA IMS does not award scholarships. However, you can apply to Universidade Nova de Lisboa’ scholarships and financial support, provided by the university’s Social Welfare Services. You can learn more at or contact them directly to We don’t hold information about other scholarships.

    Is it possible to park on campus?

    The students can park their vehicles on campus, if they have the access card. There are several parking areas on campus and near to NOVA IMS. The request for access of vehicles to Campus de Campolide is made through registration or renewal of registration and subsequent payment. To do this, the interested parties should register in the system and select the type of access. Afterwards, they will receive all the data for the payment. It should be noted that the management of parking spaces is the exclusive responsibility of the NOVA’s Rectory. For more information, please visit the webpage

    Is there accommodation on campus?

    The Social Welfare Services of Universidade Nova has ties with three student residences (one of them in Campus de Campolide) for Portuguese scholarship student and international students. The capacity of accommodation at school residences is limited. We can’t, in any way, guarantee you a room and we can only put your name on a waiting list, only after confirmation of admission. You will find more information about the residences at
    In case you are admitted to the program and want accommodation in one of the University’s residences, please contact

    Does the University offer a Portuguese course for international students?

    Yes, there is a Course of Portuguese as Foreign Language. This course is available in 4 types of classes:

    If you have any questions about this course, please contact:

Achievement Award

All students that stand out, during their academic path, for their academic excellence in the different course units and programs are celebrated. These awards are given by Members of AD NOVA IMS and/or other supportive entities.

Supportive Entity

  • Governodeportugal (1)
    Best Student of Undergraduate/ Postgraduate/ Master Degree Programs

    Scholarship with Value to be Defined

Mónica Neto
Revenue Manager | ECS Capital
Gyllcymar Vieira da Silva
Data Scientist & BI Consultant | Amaris
slider item
The experience as a NOVA IMS student was exceptional. The environment is pleasantly conducive to the acquisition of new skills due to the quality of the teaching staff, the facilities, and the successive events that the university promotes to discuss current topics.
slider item
NOVA IMS was my choice when I made the decision to take a new direction in my career and specialize in Data Science.
Through this institution, I had access to a highly qualified faculty and very enriching experiences, with a good harmony between theory and practice.