The NOVA Business Modelling and Analytics Lab focuses on generating and sharing advanced knowledge in Data Science, Analytical Modeling and Business Innovation. Its mission is to support companies and public organizations in transforming their business models through evidence-based decision-making, predictive intelligence and sustainable innovation practices.

• Develop technical and scientific activities targeting real economic and business challenges.
• Foster cooperation platforms between academia and businesses.
• Promote the competitiveness and sustainable development of companies and regions.
• Apply Data Science and modeling techniques to business processes.
• Create innovative business ecosystems oriented towards global markets.

• Business process analysis and modeling.
• Competitiveness and innovation rating models for businesses and regions.
• Modeling and forecasting for business processes.
• Analysis and forecasting of technological innovation trends.

The Lab combines NOVA IMS’s scientific excellence with COTEC’s innovation ecosystem to deliver high-impact, applied solutions, drawing on:

• Advanced analytical and modeling expertise
• Competitiveness and innovation maturity assessment
• Technological foresight and trend analysis
• Applied research and effective knowledge transfer
• Competitiveness and innovation rating models for businesses and territories

The Lab develops and supports applied innovation journeys at the intersection of data, analytics, and business transformation, including:

• Business competitiveness and innovation maturity diagnostics using advanced analytical models
• Data-driven business model redesign and performance simulation
• Predictive analytics for strategic decision-making and risk assessment
• Innovation policy intelligence and territorial competitiveness analysis
• Experimental pilots combining real company data with advanced modelling and AI techniques