Digital Marketing for Hospitality & Tourism

This training course aims to empower all participants with transversal skills in digital marketing, focusing on learning with a practical component applied to their area of work.

This training program focuses on Performance Marketing. It will allow trainees to use different solutions to define their Digital Marketing strategies, highlighting Search Engine Optimization, Social Networks, Email Marketing, Google Ads, and Digital Analytics.

Apply here

^{https://recuperarportugal.gov.pt/}

resumo do conteudo da tabela
Curricular Unit	Program	Annual Prize Value

caption text

Goals

Ensure that participants have a global vision of the digital ecosystem applied to the areas of Tourism and Hospitality;
Provide the theoretical foundations allied with the practical knowledge of the digital tools available.

Who is it for?

This course is intended for professionals in the area of tourism and hospitality who want to acquire transversal skills in digital marketing, focusing on learning with a practical component applied to their area of work.

This training course focuses on Performance Marketing. It will allow trainees to use different solutions to define their Digital Marketing strategies, highlighting Search Engine Optimization, Social Networks, Email Marketing, Google Ads, and Digital Analytics.

Course Contents

Website & E-commerce;
Search Engine Optimization (SEO);
Social Media;
Email Marketing;
Google Ads;
Meta Ads;
Digital Analytics;
Performance Marketing.

General Information

Course Delivery

Dates: Starting from the week of 9^th of october. 14 two-hour sessions between 6:30 p.m. and 8:30 p.m, twice a week (wednesday and thursday) in October and November 2023;

Format: Hybrid (students may choose to attend in person or online via zoom).

Registration: through the form until September 27^th.

Registration payment: until September 29^th.

Tuition Fee:

This program has the special support of TIA | PRR, so there will be a discount of around 75% for residents in Portugal for the entire program, with the tuition fee for students in this condition is €330. For other students the tuition fee is €1,450.

The program will only start after the enrollment of at least 20 Students and the special value of the TIA | PRR, cannot be combined with other discounts.

Duration and ECTS

This program has a duration of 28 hours and awards 5 ECTS to participants.

Language

The program will be taught in Portuguese (unless there are students who do not have a command of the language).