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Information Design Applied to Data Science


Information Design
Applied to Data Science

The growth in the volume of data, along with the need to create value for organizations, has made information design a vital area of knowledge for the clear visualization of the process of transforming data into value, of its meaning and the added value in Data Science processes.

Bringing together a range of experts from multiple fields - arts, communication design and data science - the NOVA IMS Executive Program contains the multidisciplinarity essential to make sense of data through visualization in a precise, clear, engaging and aesthetically appealing way.

The executive program enables participants to:

  • Understand and apply the basic concepts of communication and information design;

  • Understand the different phases of an Information Design project;

  • Apply visual storytelling methods to achieve maximum impact and value;

  • Understand the techniques of using video in visualization;

  • Execute a practical project;

  • Share and discuss the main trends and analysis of case studies with national and international experts.

Who is it for?

The "Information Design Applied to Data Science" course is aimed at all those who need to present and communicate the value and meaning of data and information clearly, aesthetically, and impactfully:

  • Data Scientists and information analysts;
  • Data and information managers;
  • Knowledge Managers;
  • Analysts, project managers, heads of Information Systems, Marketing, Sales, CRM, Market Research and Risk departments;
  • Communication and visualization managers.

Teaching Staff

Luís Bettencourt Moniz

Coordination, seminars and round tables

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He is the coordinator of the NOVA IMS Alumni Program. Author of books on Marketing Performance and guest lecturer in the same area. He is vice-president of the Portuguese Data Science and the NOVA IMS Alumni associations.

He has a Master in Information Management from NOVA IMS and a degree in Statistics and Information Management from NOVA IMS.

Manuel Lima

Coordination and Principles of Information Design lecturer

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Manuel Lima is a Portuguese designer, author, lecturer, and researcher living in New York. Manuel is a Fellow of the Royal Society of Arts (FRSA), London, founder of, Design Director at Google, and professor at Parsons School of Design. The prestigious American magazine Creativity named Manuel "one of the 50 most creative and influential minds of 2009".

Manuel Lima is an active voice in the field of information visualization, having spoken at numerous conferences, festivals, and universities around the world, such as TED, Lift, OFFF, Eyeo, Ars Electronica, Harvard, Yale, MIT, Royal College of Art, NYU Tisch School of the Arts, ENSAD Paris, University of Amsterdam, MediaLab Prado Madrid. His work has been mentioned in numerous publications and media outlets, including WIRED, New York Times, Science, Nature, BusinessWeek, Forbes, Fast Company, The Guardian, BBC, CNN, Design Observer, Creative Review, Eye, Grafik, Étapes, El País, Visão, and Expresso.

His first book Visual Complexity: Mapping Patterns of Information, was translated into French, Chinese, and Japanese. His latest book, The Book of Circles: Visualizing Spheres of Knowledge, published in May 2017 by Princeton Architectural Press in New York, explores over 1000 years of visual culture through the symbol of the circle, combining a multitude of disciplines and areas of human knowledge.

With over 12 years of experience creating digital products, Manuel Lima has worked for Microsoft, Nokia, R/GA, and Kontrapunkt. Manuel graduated in Design at the Architecture Faculty of the Technical University of Lisbon and in 2005 completed his Masters in Design and Technology at Parsons School of Design, in New York. For this purpose, he received three scholarships, respectively, from the Calouste Gulbenkian Foundation, the Luso-American Foundation, and the Dean's Scholarship from Parsons School of Design. During his master's degree, Manuel Lima worked with Siemens Corporate Research Center, American Museum of Moving Image, and Parsons Institute of Information Mapping on research projects for the National Geo-Spatial Intelligence Agency.

Miguel de Castro Neto

Coordination and Data Management and Visualization Professor

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Cátia Rijo

Visual and Infographics Lab Professor

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Cátia Rijo has a Ph.D. in Design from the Faculty of Architecture of Lisbon, a Master in Graphic Production, and a degree in Visual Design, both from IADE.

She is currently an Adjunct Professor at the Escola Superior de Educação do Politécnico de Lisboa and a member of the Degree in Visual Arts and Technologies coordination team. She coordinates and teaches the disciplines related to Design.

She founded DESIGNLAB4U in 2016, a professionalizing laboratory that aims to immerse the students of the Visual Arts and Technologies Course in real pedagogical contexts of social work or research and provide a design laboratory of a professional nature capable of responding to requests

in the field of Design. This laboratory aims to provide students with the opportunity to collaborate on real projects with community outreach generated in an immersive learning context, facilitating and fostering creativity and developing cultural and social enrichment activities.

She regularly publishes book chapters, including "Integrating the syntactic and semantic dimensions in packaging design projects" (Springer, 2021), "Graphic Expression and Semantic Analyze on Brand Mark Creation" (Springer, 2021), "DESIGNLAB4U: A Laboratory of Knowledge, Experimentation and Practical Action" (Springer, 2019).

Cátia Rijo is the coordinator of funded projects and a research member at CIAUD.

She regularly publishes articles, national and international, in specialty journals and frequently participates in international and national conferences.

She is currently President of the Image Research Network, a member of scientific committees in several journals and conferences, and is regularly invited to join juries of Masters and Ph.D. programs.

Author of the visual identity of television programs such as "Câmara Clara" (RTP 2); "Sociedade das Belas Artes" (SIC N); "Diz que é uma espécie de magazine" (SIC); "PopUp" (RTP 2); among so many and so varied, she is also a director and screenwriter.

Cátia has directed several episodes of the documentary series "Tradições - Retalhos da Vida de um povo", shown on SIC Notícias, as well as advertising campaigns for Culturgest, Serralves, Gulbenkian, Teatro Maria Matos, Unicre, among others.

Currently, she is a freelance creative director and designer for several content production companies and agencies.

She collaborated in the concept creation, research, production, and screenplay of the transmedia animation project based on the "Lisboa XIX" feature film between 2011 and 2017. This project received a grant from ICA for its development.

Cátia was a guest lecturer: "Laboratório Audiovisual" ESAD.CR (School of Arts and Design, Caldas da Rainha Center) and in the seminar "Motion Design," Degree in Communication Design, Faculty of Fine Arts, Lisbon

She graduated in Communication Design, Faculdade de Belas-Artes, Universidade de Lisboa.

David Gabriel

Motion Design Lab Professor

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Autor da identidade visual de programas televisivos como «Câmara Clara» (RTP 2); «Sociedade das Belas Artes» (SIC N); «Diz que é uma espécie de magazine» (SIC); «PopUp» (RTP 2); entre tantos e tão variados, é também realizador e argumentista.

Assinou a realização de vários episódios da série documental «Tradições - Retalhos da Vida de um povo», exibida na SIC Notícias, assim como campanhas publicitárias para a Culturgest, Serralves, Gulbenkian, Teatro Maria Matos, Unicre, entre outras.

Atualmente diretor criativo freelancer e designer para várias produtoras de conteúdos e agências.

Entre 2011 e 2017 colaborou na criação do conceito, pesquisa, produção e argumento do projeto transmedia de animação assente na longa-metragem «Lisboa XIX». Este projeto recebeu subsídio do ICA com vista ao seu desenvolvimento.

Foi docente convidado: «Laboratório Audiovisual» ESAD.CR (Escola Superior de Artes e Design, Núcleo Caldas da Rainha) e no seminário «Motion Design», Licenciatura Design de Comunicação, Faculdade de Belas Artes, Lisboa

Licenciou-se em Design de Comunicação, Faculdade de Belas-Artes, Universidade de Lisboa.

Guilherme Victorino

Innovation of Analytical Basis

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Sónia Laima

Motion Design Lab Professor

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Sónia Laima has been the CEO and founder, of the content agency for brands and companies Rebel Act, since 2010. In 2016 she embraced a director's career, having signed several projects, among which the web series "Navigator Teams" with 12 episodes stands out

In 2015, she was part of the jury of the contest "Galp Create, energy to ideas" and signed projects distinguished in the APCE Grand Prize in the Video category and Innovation category. In 2009, she premiered "Paredes Meias", a documentary about Bairro da Bouça, a work by Siza Vieira, at Doc Lisboa. In that year, this project received the AICA International Association of Art Critics.

She was script coordinator for the program "Prós & Contras", RTP 1. She integrated the creative team of "Operação Triunfo" and "Noites Marcianas", and was executive editor of "Imagens de Marca", SIC Notícias, among others. Alongside her audiovisual activity, she has published in the magazines "Visão", "Sábado", "Máxima", "Evasões".

Master in "Identity Strategies" by FCSH, Universidade Nova de Lisboa. She has a degree in Communication Sciences from this institution. "Cool Hunter" for the international agency "Science of Time" between 2010/ 2014. Sónia studied "Design Thinking" at Stanford University, USA.

General Information

Date, Time and Place

The course will occur at the premises of NOVA IMS at the NOVA University of Lisbon Almada Negreiros College or at a place to be agreed upon between both parties.


Enrolments for this course will be made through the NOVA IMS's Application Portal.

Course Fees

The course fee is 3.000 euros (minimum 12 registrations).


The discounts below are not cumulative:

  • 10% for Students and Alumni (Undergraduate, Postgraduate, Masters and Ph.D) of the NOVA University of Lisbon, if paid individually;
  • 20% discount when registering five people from the same company;
  • 30% discount for entities associated with AD NOVA IMS.


All participants will be awarded a certificate of advanced training from the Nova Information Management School, Universidade Nova de Lisboa.

Program Structure

  • Module 1

    Information Design Foundations: Principles and Strategy:

    • Principles of Information Design: Manuel Lima, 16h;
    • Data Management and Visualization: Miguel de Castro Neto, 8h;
    • Design Thinking: Guilherme Victorino, 8h;
    • Project I: Ideation: Miguel de Castro Neto, Guilherme Victorino, 8h.
  • Module 2

    Information Design Implementation: Build and Design:

    • Visual and Infographics Lab: Cátia Rijo, 16h;
    • Motion Design Lab: Sónia Laima and David Gabriel, 16h;
    • Project II: Execution and Sharing: Cátia Rijo and Sónia Laima, 12h.
  • Module 3

    ID Leading Edge Seminars and roundtables (host by Luis Bettencourt Moniz):

    • Trends in ID: Manuel Lima, 1h;
    • Infographics in ID: to be announced soon, 1h;
    • ID and Art: to be announced soon, 1h;
    • ID and Human Spaces: Smart Cities: Miguel de Castro Neto, 1h;
    • ID in Business Intelligence & Analytics: 1h;
    • ID in UX: 1h.


  • avatar
    Luís Bettencourt Moniz
    Coordination, seminars and round tables
  • avatar
    Manuel Lima
    Coordination and Principles of Information Design lecturer
  • avatar
    Miguel de Castro Neto
    Coordination and Data Management and Visualization Professor
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