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Teaching Staff

Biography

Paulo Rita has Post-Doc in E-Marketing (University of Nevada Las Vegas, USA), PhD in Marketing (Cardiff University, UK), Post-graduate Certificate in Research Skills and Quantitative Methods in Management (University of Glasgow, UK) and Bachelor degree in Business Management (ISCTE-IUL).

Dr. Rita is Full Professor of Marketing at NOVA Information Management School (NOVA IMS), Universidade Nova de Lisboa, International Development Coordinator, Director of the Master in Data-driven Marketing (Marketing Intelligence, Marketing Research & CRM, Digital Marketing & Analytics, Data Science for Marketing), Director of the Post-graduate program in Business Analytics for Hospitality & Tourism, Director of NOVA Marketing Analytics Lab, and Coordinator of Data-driven Marketing Research Stream of NOVA IMS Research and Development Center (MagIC).

He is member of the evaluation panel of the Portuguese Science & Technology Foundation (FCT) regarding scholarship applications for Doctoral and Post-Doc Research Projects in Management, Expert Member of the Task Force for the Tourism Research Agenda 2030 of FCT, President of the Evaluation Panel for Accreditation of Bachelor, Master and Doctoral programmes in Marketing of Universities in Portugal of the Agency for Assessment and Accreditation of Higher Education (A3ES), and Visiting Professor at the University of Prague (Czech Republic). 

Professor Rita was Foundation Chair of Marketing at ISCTE-IUL, Vice President of the European Doctoral Programmes Association in Management and Business Administration (EDAMBA), and Executive Committee Member of the European Marketing Academy (EMAC).

He is Associate Editor of Marketing for the European Journal of Management and Business Economics, Coordinating Editor of the International Journal of Hospitality Management, Editorial Board Member of the International Journal of Contemporary Hospitality Management, and Reviewer for many scientific publicationsin Marketing.

His research interests are focused on digital marketing / social media, marketing analytics, consumer behavior / consumer neurosciences, and tourism marketing. He is author of publications in these areas with more than 4,600 citations in Google Scholar, and having published more than 100 articles in scientific journals.

Scientific Publications

Antonio, N., Rita, P., & Saraiva, P. (2022)

Effectiveness of COVID-19 Vaccines: Evidence from the First-Year Rollout of Vaccination Programs. Vaccines, 10(3), 1-19. [409]. https://doi.org/10.3390/vaccines10030409

Coelho, P. S., Rita, P., & Ramos, R. F. (2022)

How the response to service incidents change customer–firm relationships. European Journal of Management and Business Economics. [Advanced online publication on 10 May 2022]. https://doi.org/10.1108/EJMBE-05-2021-0157

Correia, A., Moro, S., & Rita, P. (2022)

The travel dream experience in pandemic times. Anatolia, 1-16. [Advanced online publication on 2 March 2022]. https://doi.org/10.1080/13032917.2022.2041444

Cruz, P., Vanneschi, L., Painho, M., & Rita, P. (2022)

Automatic Identification of Addresses: A Systematic Literature Review. ISPRS International Journal of Geo-Information, 11(1), 1-27. https://doi.org/10.3390/ijgi11010011

Moro, S., & Rita, P. (2022)

Data and text mining from online reviews: An automatic literature analysis. Wiley Interdisciplinary Reviews: Data Mining and Knowledge Discovery. https://doi.org/10.1002/widm.1448

Moro, S., Rita, P., Ramos, P., & Esmerado, J. (2022)

The influence of cultural origins of visitors when staying in the city that never sleeps. Tourism Recreation Research, 47(1), 78-90. [Advanced online publication on 30 September 2020]. https://doi.org/10.1080/02508281.2020.1821328

Rita, P., & Moro, S. (2022)

Tasting the Port wine cellar experience: what features please the most? Journal of Wine Research, 1-12. [Advanced online publication on 27 May 2022]. https://doi.org/10.1080/09571264.2022.2081140

Rita, P., & Ramos, R. F. (2022)

Global Research Trends in Consumer Behavior and Sustainability in E-Commerce: A Bibliometric Analysis of the Knowledge Structure. Sustainability, 14(15), 1-20. [9455]. https://doi.org/10.3390/su14159455

Rita, P., Arriaga, P., Guerreiro, J., & Moura, A. (2022)

Local versus foreigners´emotion-motivational responses towards traditional and non-traditional food. Spanish Journal of Marketing - ESIC. https://doi.org/10.1108/SJME-11-2021-0213

Rita, P., Moro, S., & Cavalcanti, G. (2022)

The impact of COVID-19 on tourism: Analysis of online reviews in the airlines sector. Journal of Air Transport Management, 104(September), [102277]. https://doi.org/10.1016/j.jairtraman.2022.102277

Rita, P., Ramos, R., Borges-tiago, M. T., & Rodrigues, D. (2022)

Impact of the rating system on sentiment and tone of voice: A Booking.com and TripAdvisor comparison study. International Journal of Hospitality Management, 104, 1-12. [103245]. https://doi.org/10.1016/j.ijhm.2022.103245

Rita, P., Vong, C., Pinheiro, F., & Mimoso, J. (2022)

A sentiment analysis of Michelin-starred restaurants. European Journal of Management and Business Economics. https://doi.org/10.1108/EJMBE-11-2021-0295

Santos, Z. R., Cheung, C. M. K., Coelho, P. S., & Rita, P. (2022)

Consumer engagement in social media brand communities: A literature review. International Journal Of Information Management, 63(April), 1-38. [102457]. https://doi.org/10.1016/j.ijinfomgt.2021.102457

Yu, T., Rita, P., Moro, S., & Oliveira, C. (2022)

Insights from sentiment analysis to leverage local tourism business in restaurants. International Journal of Culture, Tourism, and Hospitality Research, 16(1), 321-336. https://doi.org/10.1108/IJCTHR-02-2021-0037

Oliveira, P. M., Guerreiro, J., & Rita, P. (2022)

What if we took a holiday? Enriching Advertising with Intelligent Voice Assistants. In AIRSI 2022: Technologies 4.0 in Tourism, Services & Marketing, University of Zaragoza Spain 11-13 July 2022. Conference Proceedings (pp. 244-248) http://airsi2022.unizar.es/wp-content/uploads/2022/07/Proceedings-AIRSI2022.pdf

António, N., & Rita, P. (2021)

COVID-19: The catalyst for digital transformation in the hospitality industry? Tourism & Management Studies, 17(2), 41-46. https://doi.org/10.18089/tms.2021.170204

António, N., Rita, P., & Saraiva, P. (2021)

COVID-19: Worldwide Profiles during the First 250 Days. Applied Sciences, 11(8), 1-21. [3400]. https://doi.org/10.3390/app11083400

Oliveira, C., Rita, P., & Moro, S. (2021)

Unveiling island tourism in cape verde through online reviews. Sustainability (Switzerland), 13(15), 1-14. [8167]. https://doi.org/10.3390/su13158167

Piccinelli, S., Moro, S., & Rita, P. (2021)

Air-travelers' concerns emerging from online comments during the COVID-19 outbreak. [Advanced online publication on 27 february 2021]. Tourism Management, [104313]. https://doi.org/10.1016/j.tourman.2021.104313

Pinto Lopes, D., Rita, P., & Treiblmaier, H. (2021)

The impact of blockchain on the aviation industry: Findings from a qualitative study. Research in Transportation Business and Management, 41(December), 1-12. [100669]. https://doi.org/10.1016/j.rtbm.2021.100669

Ramos, R. F., Rita, P., & Moro, S. (2021)

Is this the beginning of the end for retail websites? A professional perspective. International Journal of Internet Marketing and Advertising, 15(3), 260-280. https://doi.org/10.1504/IJIMA.2021.115422

Rita, P., Guerreiro, J., & Omarji, M. (2021)

Autonomic emotional responses to food: Private label brands versus National Brands. Journal of Consumer Behaviour, 20(2), 440-448.[Advanced online publication on 17 September, 2020]. https://doi.org/10.1002/cb.1874. Doi: https://doi.org/10.1002/cb.1874

Santos, Z. R., Coelho, P. S., & Rita, P. (2021)

Fostering Consumer–Brand Relationships through social media brand communities. Journal of Marketing Communications, 1-31. [Advanced online publication on 6 August 2021]. https://doi.org/10.1080/13527266.2021.1950199

Shuqair, S., Pinto, D. C., So, K. K. F., Rita, P., & Mattila, A. S. (2021)

A pathway to consumer forgiveness in the sharing economy: The role of relationship norms. International Journal of Hospitality Management, 98, 1-8. [103041]. https://doi.org/10.1016/j.ijhm.2021.103041

Teresa Borges-Tiago, M., Arruda, C., Tiago, F., & Rita, P. (2021)

Differences between TripAdvisor and Booking.com in branding co-creation. Journal of Business Research, 123, 380-388. https://doi.org/10.1016/j.jbusres.2020.09.050

Vong, C., Rita, P., & António, N. (2021)

Health-related crises in tourism destination management: A systematic review. Sustainability (Switzerland), 13(24), 1-28. [13738]. https://doi.org/10.3390/su132413738

Wilson, B., Rita, P., Barrios, A., & Popp, B. (2021)

Extending the notion of customer value to surfing camps. Heliyon, 7(8), e07876. doi:10.1016/j.heliyon.2021.e07876

António, N., & Rita, P. (2020)

March 2020: 31 days that will reshape tourism. Current Issues in Tourism. [Advanced online publication on 25 december, 2020]. https://doi.org/10.1080/13683500.2020.1863927

Guerreiro, J., & Rita, P. (2020)

How to predict explicit re commendations in online reviews using text mining and sentiment analysis. Journal of Hospitality and Tourism Management, 43(June), 269-272. [Available online 13 July 2019]. Doi: https://doi.org/10.1016/j.jhtm.2019.07.001

Huseynov, K., Costa Pinto, D., Maurer Herter, M., & Rita, P. (2020)

Rethinking Emotions and Destination Experience: An Extended Model of Goal-Directed Behavior. Journal of Hospitality and Tourism Research. [Advanced online publication on 1 July, 2020]. https://doi.org/10.1177/1096348020936334

Langaro, D., Salgueiro, M. D. F., & Rita, P. (2020)

Users' brand page participation: A new construct to measure participation on social networking sites. International Journal of Internet Marketing and Advertising, 14(2), 135-151. https://doi.org/10.1504/IJIMA.2020.107658

Loureiro, S. M. C., Rita, P., & Sarmento, E. M. (2020)

What is the core essence of small city boutique hotels? International Journal of Culture, Tourism, and Hospitality Research, 14(1). [Advanced online publication on 9 october 2019]. https://doi.org/10.1108/IJCTHR-01-2019-0007.

Moro, S., Ramos, R. F., & Rita, P. (2020)

What drives job satisfaction in IT companies? International Journal Of Productivity And Performance Management. [Advanced online publication on 19 March 2020]. https://doi.org/10.1108/IJPPM-03-2019-0124

Rita, P., & António, N. (2020)

Promotion of inclusive tourism by national destination management organizations. Worldwide Hospitality and Tourism Themes. https://doi.org/10.1108/WHATT-07-2020-0068

Rita, P., Ramos, R. F., Moro, S., Mealha, M., & Radu, L. (2020)

Online dating apps as a marketing channel: a generational approach. European Journal of Management and Business Economics. [Advanced online publication on 30 june 2020]. Doi: https://doi.org/10.1108/EJMBE-10-2019-0192

Brochado, A., Oliveira, C., Rita, P., & Oliveira, F. (2019)

Shopping centres beyond purchasing of luxury goods: a tourism perspective. Annals of Leisure Research, 22(4), 484-505. [Advanced online publication on 19 september 2018]. Doi: https://doi.org/10.1080/11745398.2018.1522594

Brochado, A., Rita, P., Oliveira, C., & Oliveira, F. (2019)

Airline passengers’ perceptions of service quality: themes in online reviews. International Journal of Contemporary Hospitality Management, 31(2), 855-873. DOI: 10.1108/IJCHM-09-2017-0572

Langaro, D., de Fátima Salgueiro, M., Rita, P., & Del Chiappa, G. (2019)

Users’ Participation in Facebook Brand Pages and Its Influence on Word-of-Mouth: The Role of Brand Knowledge and Brand Relationship. Journal of Creative Communications, 14(3), 177-195. https://doi.org/10.1177/0973258619889404

Moro, S. & Rita, P. (2019)

Identification of common city characteristics influencing room occupancy. International Journal of Tourism Cities. [Advanced online publication on May 2019]. Link: https://doi.org/10.1108/IJTC-08-2018-0063

Moro, S., Batista, F., Rita, P., Oliveira, C., & Ribeiro, R. (2019)

Are the States United? An Analysis of U.S. Hotels’ Offers Through TripAdvisor’s Eyes. Journal of Hospitality and Tourism Research, 43(7), 1112-1129. https://doi.org/10.1177/1096348019854793

Moro, S., Pires, G., Rita, P., & Cortez, P. (2019)

A text mining and topic modelling perspective of ethnic marketing research. Journal of Business Research. DOI: 10.1016/j.jbusres.2019.01.053. https://doi.org/10.1016/j.jbusres.2019.01.053

Moro, S., Rita, P., Esmerado, J., & Oliveira, C. (2019)

Unfolding the drivers for sentiments generated by Airbnb Experiences. International Journal of Culture, Tourism, and Hospitality Research. [Advanced online publication on 16 september 2019]. Doi: https://doi.org/10.1108/IJCTHR-06-2018-0085

Moro, S., Rita, P., Ramos, P., & Esmerado, J. (2019)

Analysing recent augmented and virtual reality developments in tourism. Journal of Hospitality and Tourism Technology. https://doi.org/10.1108/JHTT-07-2018-0059

Oliveira, C., Brochado, A., Moro, S., & Rita, P. (2019)

Consumer perception of tourist experience through online reviews: The islands of the senses of Cape Verde. Worldwide Hospitality and Tourism Themes, 11(6), 696-717. https://doi.org/10.1108/WHATT-09-2019-0052

Pina, L. S., Loureiro, S. M. C., Rita, P., Sarmento, E. M., Bilro, R. G., & Guerreiro, J. (2019)

Analysing Consumer-Brand Engagement Through Appreciative Listening on Social Network Platforms. Journal of Promotion Management, 25(3), 304-313. https://doi.org/10.1080/10496491.2019.1557805

Pinto, L., Loureiro, S. M. C., Rita, P., & Sarmento, E. M. (2019)

Fostering Online Relationships With Brands Through Websites and Social Media Brand Pages. Journal of Promotion Management, 25(3), 379-393. Doi: https://doi.org/10.1080/10496491.2019.1557817

Ramos, R. F., Rita, P., & Moro, S. (2019)

From institutional websites to social media and mobile applications: A usability perspective. European Research on Management and Business Economics. https://doi.org/10.1016/j.iedeen.2019.07.001

Rita, P., Brochado, A., & Dimova, L. (2019)

Millennials’ travel motivations and desired activities within destinations: a comparative study of the US and the UK. Current Issues in Tourism, 22(16), 2034-2050. (advanced online on 22 february 2018). DOI: https://doi.org/10.1080/13683500.2018.1439902

Rita, P., Oliveira, T., & Farisa, A. (2019)

The impact of e-service quality and customer satisfaction on customer behavior in online shopping. Heliyon, 5(10), [e02690]. https://doi.org/10.1016/j.heliyon.2019.e02690

Romão, M. T., Moro, S., Rita, P., & Ramos, P. (2019)

Leveraging a luxury fashion brand through social media. European Research on Management and Business Economics, 25(1), 15-22. DOI: 10.1016/j.iedeen.2018.10.002 Link: https://doi.org/10.1016/j.iedeen.2018.10.002

Valls Giménez, J. F., Pipoli, G., Rita, P., & Labairu-Trenchs, I. (2019)

Tourist profiles and attitudes: a comparison between cities in a different phase of the life cycle. International Journal of Tourism Cities. https://doi.org/10.1108/IJTC-02-2019-0030

Águeda, M., Rita, P., & Guerreiro, P. (2019)

Análise de Sentimentos na Classificação de Online Reviews Aplicando Texto Mining. [Sentiment Analysis in Online Reviews Classification using Text Mining Techniques]. In R. Goncalves, I. Pedrosa, M. P. Cota, & A. Rocha (Eds.), 2019 14th  Iberian Conference on Information Systems and Technologies (CISTI) [8760671] (Iberian Conference on Information Systems and Technologies, CISTI; Vol. 2019-June). IEEE Computer Society. https://doi.org/10.23919/CISTI.2019.8760671

Albano, P., Guerreiro, J., & Rita, P. (2019)

O Impacto de Reviews em Vídeo versus Texto na Intenção de Compra do Consumidor. In R. Goncalves, I. Pedrosa, M. P. Cota, & A. Rocha (Eds.), 2019 14th  Iberian Conference on Information Systems and Technologies (CISTI) [8760971] (Iberian Conference on Information Systems and Technologies, CISTI; Vol. 2019-June). IEEE Computer Society. https://doi.org/10.23919/CISTI.2019.8760971

Amado, A., Cortez, P., Rita, P., & Moro, S. (2018)

Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis. European Research on Management and Business Economics, 24 (1), 1-7. [advanced online publication on 5 july 2017]. DOI: 10.1016/j.iedeen.2017.06.002

Brochado, A. & Rita, P. (2018)

Exploring heterogeneity among backpackers in hostels. Current Issues in Tourism, 21(13), 1502-1520 . [Advanced online publication on 5 november, 2016]. DOI: 10.1080/13683500.2016.1252728

Brochado, A.; Rita, P. & Moro, S. (2018)

Discovering Patterns in Online Reviews of Beijing and Lisbon Hostels. Journal of China Tourism Research. [Advanced online publication on 20 november 2018]. Doi: 10.1080/19388160.2018.1543065. URL: https://doi.org/10.1080/19388160.2018.1543065

Canito, J.; Ramos, P.; Moro, S.; Rita, P. (2018)

Unfolding the relations between companies and technologies under the Big Data umbrella. Computers in Industry, 99, 1-8. doi: https://doi.org/10.1016/j.compind.2018.03.018.

Coelho, P. S.; Rita, P., Santos, Z. (2018)

On the relationship between consumer-brand identification, brand community and brand loyalty. Journal of Retailing and Consumer Services, 43 (July), 101-110. doi: https://doi.org/10.1016/j.jretconser.2018.03.011

Cortez, P.; Moro, S.; Rita, P.; King, D. & Hall, J. (2018)

Insights from a text mining survey on Expert Systems research from 2000 to 2016. Expert Systems, 35(3), e12280. [advanced online publication on 16 april 2018]. doi: https://doi.org/10.1111/exsy.12280

Kozak, M., Rita, P., & Bigné, E. (2018)

[Editorial]. New frontiers in tourism: destinations, resources, and managerial perspectives. European Journal of Management and Business Economics, 27(1), 2-5. DOI: 10.1108/EJMBE-03-2018-066

Kozak, M., Rita, P., & Bigné, E. (Eds.). (2018)

Special Issue "New frontiers in tourism: destinations, resources, and managerial perspectives". European Journal of Management and Business Economics, 27(1).

Lebres, I., Rita, P., Moro, S.; Ramos, P. (2018)

Factors determining player drop-out in Massive Multiplayer Online Games, Entertainment Computing. Entertainment Computing, 26, 153-162. doi: https://doi.org/10.1016/j.entcom.2018.02.010

Moro, S., & Rita, P. (2018)

Brand strategies in social media in hospitality and tourism. International Journal of Contemporary Hospitality Management. 30 (1), 343-364. doi: https://doi.org/10.1108/IJCHM-07-2016-0340

Moro, S., Cortez, P., & Rita, P. (2018)

A divide-and-conquer strategy using feature relevance and expert knowledge for enhancing a data mining approach to bank telemarketing. Expert Systems, 35(3), [e12253]. DOI: 10.1111/exsy.12253

Moro, S., Pires, G., Rita, P., & Cortez, P. (2018)

A cross-cultural case study of consumers' communications about a new technological product. Journal of Business Research. [Advanced online publicationon 16 august 2018]. DOI: 10.1016/j.jbusres.2018.08.009

Moro, S., Rita, P., & Oliveira, C. (2018)

Factors Influencing Hotels’ Online Prices. Journal of Hospitality Marketing and Management, 27(4), 443-464. (Adavanced online publication on 24 october 2017). DOI: 10.1080/19368623.2018.1395379. To link to this article: http://dx.doi.org/10.1080/19368623.2018.1395379

Moro, S.; Rita, P.; Oliveira, C.; Batista, F. & Ribeiro, R. (2018)

Leveraging national tourist offices through data analytics. International Journal of Culture, Tourism and Hospitality Research, 12 (4), 420-426. 10.1108/IJCTHR-04-2018-0051. URL: https://doi.org/10.1108/IJCTHR-04-2018-0051

Nave, M., Rita, P., & Guerreiro, J. (2018)

A decision support system framework to track consumer sentiments in social media. Journal of Hospitality Marketing and Management, 27(6), 693-710. [advanced online publication on 22 february]. doi: 10.1080/19368623.2018.1435327

Paulo, M. M., Rita, P., Oliveira, T., & Moro, S. (2018)

Understanding mobile augmented reality adoption in a consumer context. Journal of Hospitality and Tourism Technology, 9(2), 142-157. [Advanced online publication on 2017]. DOI: 10.1108/JHTT-01-2017-0006

Rita, P. Rita, N. & Oliveira, C. (2018)

Data science for hospitality and tourism. Worldwide Hospitality and Tourism Themes, 10(6), 717-725. https://doi.org/10.1108/WHATT-07-2018-0050

Rita, P., Oliveira, T., Estorninho, A., & Moro, S. (2018)

Mobile services adoption in a hospitality consumer context. International Journal of Culture, Tourism, and Hospitality Research, 12(1), 143-158. DOI: 10.1108/IJCTHR-04-2017-0041

Santos, C. L., Rita, P., & Guerreiro, J. (2018)

Improving international attractiveness of higher education institutions based on text mining and sentiment analysis. International Journal of Educational Management, 32(3), 431-447. DOI: 10.1108/IJEM-01-2017-0027

Silva, A. T.; Moro, S.; Rita, P. & Cortez, P. (2018)

Unveiling the features of successful eBay smartphone sellers. Journal of Retailing and Consumer Services, 43 (July), 311-324. doi: https://doi.org/10.1016/j.jretconser.2018.05.001

Pina, L. S., Loureiro, S. M. C., Rita, P., Sarmento, E. M., Bilro, R. G., & Guerreiro, J. (2018)

The perception of active listening practice on social networks. In 2018 Global Marketing Conference at Tokyo Proceedings (Vol. 2018, pp. 1098-1106). Global Alliance of Marketing & Management Associations. DOI: 10.15444/GMC2018

Calheiros, A. C., Moro, S., & Rita, P. (2017)

Sentiment Classification of Consumer-Generated Online Reviews Using Topic Modeling. Journal of Hospitality Marketing and Management, 26(7), 675-693. DOI: 10.1080/19368623.2017.1310075

Fortes, N., Rita, P., & Pagani, M. (2017)

The effects of privacy concerns, perceived risk and trust on online purchasing behaviour. International Journal of Internet Marketing and Advertising, 11(4), 307-329. DOI: 10.1504/IJIMA.2017.087269

Moro, S., Rita, P., & Coelho, J. (2017)

Stripping customers' feedback on hotels through data mining: The case of Las Vegas Strip. Tourism Management Perspectives, 23, 41-52. DOI: 10.1016/j.tmp.2017.04.003

Moro, S., Rita, P., & Cortez, P. (2017)

A text mining approach to analyzing Annals literature. Annals of Tourism Research, 66, 208-210. DOI: 10.1016/j.annals.2017.07.011

Oliveira, T., Alhinho, M., Rita, P., & Dhillon, G. (2017)

Modelling and testing consumer trust dimensions in e-commerce. Computers In Human Behavior, 71, 153-164. DOI: 10.1016/j.chb.2017.01.050

Oliveira-Brochado, A., & Rita, P. (2017)

Management perception of service quality. In The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism (pp. 107-115). Taylor and Francis Ltd. DOI: 10.4324/9781315659657

Brochado, A., Rita, P., & Margarido, A. (2016)

High tech meets high touch in upscale hotels. Journal of Hospitality and Tourism Technology, 7(4), 347-365. doi: 10.1108/jhtt-07-2016-0038

Moro, S., & Rita, P. (2016)

Forecasting Tomorrow’s Tourist. Worldwide Hospitality and Tourism Themes, 8(6). doi: 10.1108/whatt-09-2016-0046