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Study plan

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Study Plan

1st  year - Fall Semester

resumo do conteudo da tabela
Course Units Type Duration ECTS
Digital Analytics Mandatory Semester 7,5
Digital Marketing & E-Commerce Mandatory Semester 7,5
Marketing Strategy and Innovation Mandatory Semester 7,5
Applied Network Analysis Elective Semester 7,5
Brand Management Elective Quarterly 3,5
Business Intelligence I Elective Semester 7,5
Business Process Management Elective Semester 7,5
Data Privacy, Security and Ethics Elective Quarterly 4
Data Science for Marketing Elective Semester 7,5
Descriptive Analytics in Marketing Elective Semester 7,5
Digital Transformation Elective Semester 7,5
Experimental Design Elective Quarterly 4
Information Management Systems Elective Quarterly 3,5
Social Network Analysis Elective Quarterly 3,5

1st  year - Spring Semester

resumo do conteudo da tabela
Course Units Type Duration ECTS
Marketing Engineering and Analytics Mandatory Semester 7,5
Search Engine Optimization Mandatory Quarterly 4
Social Media Analytics Mandatory Semester 7,5
Big Data for Marketing Elective Semester 7,5
Business Intelligence II Elective Semester 7,5
Consumer Behavior Insights Elective Semester 7,5
Customer Relationship Management Systems Elective Semester 7,5
Data Visualization Elective Semester 7,5
Data-driven decision making Elective Quarterly 4
Knowledge Management Elective Quarterly 3,5
Machine Learning in Marketing Elective Semester 7,5
Market Research Elective Semester 7,5
Predictive Analytics in Marketing Elective Semester 7,5
Process Mining Powered By Nokia Elective Semester 7,5
Sampling Theory and Methods Elective Semester 7,5

2nd  year - Fall Semester

resumo do conteudo da tabela
Course Units Type Duration ECTS
Dissertation/Internship Report/Project Mandatory Annual 54
Research Methodologies Mandatory Annual 6