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Master Degree in Data-Driven Marketing, with a specialization in Digital Marketing and Analytics

MDDM DMA

Master Degree in Data-Driven Marketing, with a
specialization in Digital Marketing and Analytics

The Master Degree Program in Data-Driven Marketing, with a specialization in Digital Marketing and Analytics, is aimed at managers, experts and other professionals who want to obtain skills in Digital Marketing and Web Analytics, using the most advanced methodologies for collecting, analyzing and processing data to support decision making in Web Marketing.

This specialization provides a solid foundation to meet the new marketing challenges, which allows building a strategic and integrated customer vision - online and offline - and contributes to improving the decision-making process in companies.

This program is ranked among the best in the world: the best program in E-Business and Digital Marketing in Portugal and the 3rd best in Western Europe by Eduniversal, an international agency that publishes the annual ranking of the best MBA.

EDUNIVERSAL

The best program in E-Business and Digital Marketing in Portugal and the 3rd best in Western Europe according to the Best Masters Ranking 2021 of Eduniversal

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Joana Araújo
Marketplace Intern | FNAC
Tânia Gomes
Founder and CEO Meduse Founder of Enjoy Luxury Apartments
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The postgraduate program in Digital Marketing & Analytics allows us as students to acquire analytical and creative skills and tools in Digital and Web Marketing. It was and continues to be a great investment. When choosing this program and NOVA IMS, I feel prepared for the job market, due to the quality of teaching of the course units taught here. Quality, demand and excellence are the words I use to describe not only the program, but also NOVA IMS, which open many doors for me.
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The Postgraduate Program In Digital Marketing and Analytics of NOVA IMS is an excellent opportunity for people who want to have the perfect balance between theoretical and practical components. The academic environment (research work, dynamics, classes, teachers and colleagues) is undoubtedly excellent. I would choose NOVA IMS again!