The Master Degree Program in Data-Driven Marketing, with a specialization in Digital Marketing and Analytics, is aimed at managers, experts and other professionals who want to obtain skills in Digital Marketing and Web Analytics, using the most advanced methodologies for collecting, analyzing and processing data to support decision making in Web Marketing.
This specialization provides a solid foundation to meet the new marketing challenges, which allows building a strategic and integrated customer vision - online and offline - and contributes to improving the decision-making process in companies.
This program is ranked among the best in the world: the best program in E-Business and Digital Marketing in Portugal and the 3rd best in Western Europe by Eduniversal, an international agency that publishes the annual ranking of the best MBA.
Applications for this program to the after working hours format are open between July 28th to August 17th, 2023. To apply, click here.