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Study Plan

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Study Plan

1st  year - Fall Semester

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Course Units Type Duration ECTS
Descriptive Analytics in Marketing Mandatory Semester 7,5
Experimental Design Mandatory Quarterly 4
Marketing Strategy and Innovation Mandatory Semester 7,5
Brand Management Elective Quarterly 3,5
Business Intelligence I Elective Semester 7,5
Business Process Management Elective Semester 7,5
Data Management and Storage Elective Quarterly 4
Data Privacy, Security and Ethics Elective Quarterly 4
Data Science for Marketing Elective Semester 7,5
Descriptive Methods of Data Mining Elective Semester 7,5
Descriptive Methods of Data Mining Elective Semester 7,5
Digital Analytics Elective Semester 7,5
Digital Marketing & E-Commerce Elective Semester 7,5
Graph Analytics powered by Nokia Elective Semester 7,5
Information Systems Development Elective Quarterly 4
Information Systems Governance Elective Quarterly 3,5
Information Systems Management Elective Quarterly 3,5
Information Technologies Services Management Elective Quarterly 4
Knowledge Management Elective Semester 7,5
Social Network Analysis Elective Quarterly 3,5

1st  year - Spring Semester

resumo do conteudo da tabela
Course Units Type Duration ECTS
Market Research Mandatory Semester 7,5
Marketing Engineering and Analytics Mandatory Semester 7,5
Predictive Analytics in Marketing Mandatory Semester 7,5
Architectures for Information Systems Elective Quarterly 3,5
Big Data Analytics Elective Semester 7,5
Big Data for Marketing Elective Semester 7,5
Business Intelligence II Elective Semester 7,5
Consumer Behavior Insights Elective Semester 7,5
Digital Transformation Elective Quarterly 3,5
Information Project Management Elective Quarterly 4
Machine Learning in Marketing Elective Semester 7,5
Predictive Methods of Data Mining Elective Semester 7,5
Search Engine Optimization Elective Quarterly 4
Social Media Analytics Elective Semester 7,5

2nd  year - Fall Semester

resumo do conteudo da tabela
Course Units Type Duration ECTS
Dissertation/Internship/Project Mandatory Annual 54
Research Methodologies Mandatory Semester 6