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Course Units | Type | Duration | ECTS |
---|---|---|---|
Descriptive Analytics in Marketing | Mandatory | Semester | 7,5 |
Experimental Design | Mandatory | Quarterly | 4 |
Marketing Strategy and Innovation | Mandatory | Semester | 7,5 |
Applied Network Analysis | Elective | Semester | 7,5 |
Brand Management | Elective | Quarterly | 3,5 |
Business Intelligence I | Elective | Semester | 7,5 |
Business Process Management | Elective | Semester | 7,5 |
Data Privacy, Security and Ethics | Elective | Quarterly | 4 |
Data Science for Marketing | Elective | Semester | 7,5 |
DataBase Management Systems | Elective | Semester | 7,5 |
Digital Analytics | Elective | Semester | 7,5 |
Digital Marketing & E-Commerce | Elective | Semester | 7,5 |
Digital Transformation | Elective | Semester | 7,5 |
Information Management Systems | Elective | Quarterly | 3,5 |
Social Network Analysis | Elective | Quarterly | 3,5 |
Course Units | Type | Duration | ECTS |
---|---|---|---|
Market Research | Mandatory | Semester | 7,5 |
Marketing Engineering and Analytics | Mandatory | Semester | 7,5 |
Predictive Analytics in Marketing | Mandatory | Semester | 7,5 |
Big Data for Marketing | Elective | Semester | 7,5 |
Business Intelligence II | Elective | Semester | 7,5 |
Consumer Behavior Insights | Elective | Semester | 7,5 |
Customer Relationship Management Systems | Elective | Semester | 7,5 |
Data Visualization | Elective | Semester | 7,5 |
Data-driven decision making | Elective | Quarterly | 4 |
Generative AI Aplied to Marketing | Elective | Quarterly | 3,5 |
Knowledge Management | Elective | Quarterly | 3,5 |
Machine Learning in Marketing | Elective | Semester | 7,5 |
Process Mining Powered By Nokia | Elective | Semester | 7,5 |
Sampling Theory and Methods | Elective | Semester | 7,5 |
Search Engine Optimization | Elective | Quarterly | 4 |
Social Media Analytics | Elective | Semester | 7,5 |
UX Research | Elective | Semester | 7,5 |
Course Units | Type | Duration | ECTS |
---|---|---|---|
Dissertation/Internship Report/Project | Mandatory | Annual | 54 |
Research Methodologies | Mandatory | Annual | 6 |