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Study plan

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Study plan

1st  year - Fall Semester

resumo do conteudo da tabela
Course Units Type Duration ECTS
Descriptive Analytics in Marketing Mandatory Semester 7,5
Experimental Design Mandatory Quarterly 4
Marketing Strategy and Innovation Mandatory Semester 7,5
Applied Network Analysis Elective Semester 7,5
Brand Management Elective Quarterly 3,5
Business Intelligence I Elective Semester 7,5
Business Process Management Elective Semester 7,5
Data Privacy, Security and Ethics Elective Quarterly 4
Data Science for Marketing Elective Semester 7,5
Digital Analytics Elective Semester 7,5
Digital Marketing & E-Commerce Elective Semester 7,5
Digital Transformation Elective Semester 7,5
Information Management Systems Elective Quarterly 3,5
Social Network Analysis Elective Quarterly 3,5

1st  year - Spring Semester

resumo do conteudo da tabela
Course Units Type Duration ECTS
Market Research Mandatory Semester 7,5
Marketing Engineering and Analytics Mandatory Semester 7,5
Predictive Analytics in Marketing Mandatory Semester 7,5
Big Data for Marketing Elective Semester 7,5
Business Intelligence II Elective Semester 7,5
Consumer Behavior Insights Elective Semester 7,5
Customer Relationship Management Systems Elective Semester 7,5
Data Visualization Elective Semester 7,5
Data-driven decision making Elective Quarterly 4
Generative AI Aplied to Marketing Elective Quarterly 3,5
Knowledge Management Elective Quarterly 3,5
Machine Learning in Marketing Elective Semester 7,5
Process Mining Powered By Nokia Elective Semester 7,5
Sampling Theory and Methods Elective Semester 7,5
Search Engine Optimization Elective Quarterly 4
Social Media Analytics Elective Semester 7,5
UX Research Elective Semester 7,5

2nd  year - Fall Semester

resumo do conteudo da tabela
Course Units Type Duration ECTS
Dissertation/Internship Report/Project Mandatory Annual 54
Research Methodologies Mandatory Annual 6