Mariana Oliveira Lima DwP Summit 24

Mariana is a passionate CRM leader who helps brands deliver connected customer experiences by bridging the gap between creative and technology. Over the last 13 years, she has managed marketing communications at VML MAP, Aimia and CACI, delivering cross-channel comms strategies and consulting with global brands including IKEA, Dell, Lego, Shell and Samsung. With an extensive background in complex marketing technology solutions, Mariana thrives in helping global organisations optimise their technology, understand their customers and deliver personalised communications to grow their base and create meaningful & long-standing relationships with their customers.