The Association for the Development of NOVA IMS (AD NOVA IMS) and HURB have signed a technical and scientific cooperation protocol that aims to bring closer the academic community to the business reality.

HURB is a technology and innovation company and today is the largest online travel platform in Latin America, and its mission is to optimize the travel time of its customers through Artificial Intelligence and Machine Learning.

This new partnership emerged from the need to develop cooperation mechanisms that make possible and promote participation in technical and scientific research activities.

This collaboration will provide professional opportunities for NOVA IMS students in the areas of data science applied to tourism, digital marketing, customer experience, and people analytics.