Manuela Aparício, invited assistant professor at NOVA IMS, was interviewed by the “IT Insight” magazine about gamification in the Metaverse.

Since it's inevitable that gamification should not be tied to the metaverse and virtual reality, Manuela says that "the metaverse is the transposition of a universe within another universe, and it's a place where we can have experiences that can also be gamified.”

She also states that gamification is becoming more present in our days and highlights this as a way to "make people reach a certain state of loyalty, very applied, for example, in e-commerce, with the goal of getting people to come back to the platform and buy.”

Read the full article here. (in Portuguese)