Manuel Vilares was, until very recently, a Senior Consultant to the Board of Directors of the Bank of Portugal. Previously, he was also President of the National Institute of Statistics, founder and the first Dean of NOVA IMS and Senior Advisor to the European Commission for statistical and economic affairs in the TACIS Programme. His main areas of consulting, teaching and research are econometrics, economics, statistical information systems, risk analysis and consumer behaviour, with particular emphasis on customer experience models. He is the author of numerous books and articles published in Portugal and abroad. Over the years, he has been the Research Coordinator of several projects, the latest being the project developed by a European consortium: "Measuring the Cultural and Creative Sectors in the EU" (2020-2022). He holds a degree in Economics from the University of Porto, a PhD in Economics from the University of Dijon and an Aggregate in Econometrics from the NOVA University of Lisbon. He won the Vouters Prize for the best thesis in Economics from the University of Dijon. He was distinguished as "Officier dans l'Ordre des Palmes Académiques" by the French Government.