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Teaching Staff


Ricardo Martins is an Invited Assistant Professor and a research scientist at NOVA Information Management School (NOVA IMS). He holds a master’s in marketing Intelligence and has more than 15 years of professional experience in marketing and sales management in several industries, such as: Modern Distribution, Telco, and Information Systems. He received his Ph.D. in Information Management at Universidade NOVA de Lisboa, and his research interests are focused on the study of diffusion of technological artifacts, customer and user’s behavior and engagement, webmarketing, e-commerce, CRM. He has published his research in a variety of academic outlets, such as Computers in Human Behavior, International Journal of Information Management and Information Technology & People.  Ricardo Martins is also the Manager of the R&D center at NOVA IMS – MagIC.

Scientific Publications

Martins, R., Oliveira, T., Thomas, M., & Tomás, S. (2019)

Firms’ continuance intention on SaaS use: an empirical study. Information Technology and People, 32(1), 189-216.

Oliveira, T., Martins, R., Sarker, S., Thomas, M., & Popovic, A. (2019)

Understanding SaaS adoption: The moderating impact of the environment context. International Journal Of Information Management, 49(December), 1-12. Doi:

Ferro, D., & Martins, R. (2019)

Understanding the adoption of Cloud BI in SMEs. In Proceedings of the 19th  Portuguese Association of Information Systems Conferemce: digital disruption: living between data science, IoT and ... people (pp. 65). Associação Portuguesa de Sistemas de Informação.

Martins, R., Oliveira, T., & Thomas, M. A. (2016)

An empirical analysis to assess the determinants of SaaS diffusion in firms. Computers in Human Behavior, 62, 19-33. doi:

Martins, R., Oliveira, T., & Thomas, M. A. (2015)

Assessing Organizational Adoption of Information Systems Outsourcing. Journal of Organizational Computing and Electronic Commerce, 25(4), 360-378. doi: 10.1080/10919392.2015.1087702

Martins, R., & Oliveira, T. (2014)

Information Systems Outsourcing, the Umbrella Term for e-Business Strategic Management Sourcing: Service Comparison. In F. J. Martínez-López (Ed.), Handbook of Strategic e-Business Management (pp. 687-705): Springer Berlin Heidelberg.