PhD in Tourism. MSc in Public Management and Administration. BSc in Economics. More than 25 years of experience in the tourism sector in the areas of strategy, market intelligence, tourism policy and innovation. Senior Director for Knowledge Management at Turismo de Portugal and Chairman of OECD Tourism Committee and previously European Travel Commission’s Market Intelligence Group between 2017 and 2022. Tourism Expert in several workgroups from international organizations such as UNWTO, OECD, ETC and WEF. Invited Adjunct Professor at Nova SBE, Nova IMS and Universidad Europea das Canarias and Academic Director of NovaSBE’s Westmont Institute of Tourism and Hospitality.