Luis Madureira is the Managing Partner and Founder of ÜBERBRANDS, a strategic consulting boutique that supports organizations in successfully navigating the competitive environment. Previously, he was the Global Competitive Intelligence Practice Lead of Ogilvy Consulting.
He brings extensive international experience in Consulting and the Consumer Goods industry, where he worked for Diageo, Coca-Cola, PepsiCo, Red Bull, United Coffee, and Heineken. He has performed leadership roles in Competitive Intelligence, Strategy, Marketing, and Sales, both internationally and globally.
The Council of Competitive Intelligence Fellows awarded him the CI Fellowship, the highest recognition in Competitive Intelligence (CI). He is the Chairman of SCIP Portugal and an International Keynote Speaker.
Author of SMINT, the first real-time CI approach, and INNOVaction, an end-to-end innovation program.
Luis graduated from NOVA SBE in Economics and certified with CIP-I & II by the Academy of Competitive Intelligence. He is finishing his PhD in NOVA IMS in Information Management (Information Systems and Decision Support) as a Collaborator Researcher of MagIC.