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Teaching Staff


Luis Madureira is an Adjunct Professor in the Graduate Program in "Information Management and Security" since 2014 and Coordinator of the "Executive Program in Competitive Intelligence and Data-Driven Decision Making". The Managing Partner and Founder of ÜBERBRANDS, a strategic consulting boutique that supports organizations in successfully navigating the competitive environment. Previously, he was the Global Competitive Intelligence Practice Lead of Ogilvy Consulting. He brings extensive international experience in Consulting and the Consumer Goods industry, where he worked for Diageo, Coca-Cola, PepsiCo, Red Bull, United Coffee, and Heineken. He has performed leadership roles in Competitive Intelligence, Strategy, Marketing, and Sales, both internationally and globally. The Council of Competitive Intelligence Fellows awarded him the CI Fellowship, the highest recognition in Competitive Intelligence (CI). He is the Chairman of SCIP Portugal and an International Keynote Speaker. Author of SMINT, the first real-time CI approach, and INNOVaction, an end-to-end innovation program. Luis graduated from NOVA SBE in Economics and certified with CIP-I & II by the Academy of Competitive Intelligence. He is finishing his PhD in NOVA IMS in Information Management (Information Systems and Decision Support) as a Collaborator Researcher of MagIC.

Scientific Publications

Madureira, L., Popovic, A., & Castelli, M. (2021)

Competitive Intelligence Empirical Construct Validation Using Expert In-Depth Interviews Study. In 2021 IEEE International Conference on Technology Management, Operations and Decisions (ICTMOD) (pp. 1-6) (ICTMOD 2021. IEEE International Conference on Technology Management, Operations and Decisions, 24-26 Nov. 2021, Marrakech, Morocco). IEEE.

Madureira, L., Popovic, A., & Castelli, M. (2021)

Competitive intelligence: A unified view and modular definition. Technological Forecasting and Social Change, 173, 1-17. [121086].

Madureira, L., Castelli, M., & Popovic, A. (2019)

Design thinking: the new mindset for competitive intelligence? Impacts on the competitive intelligence model. In Proceedings of the 19th  Portuguese Association of Information Systems Conferemce: digital disruption: living between data science, IoT and ... people (pp. 34). Associação Portuguesa de Sistemas de Informação.