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Teaching Staff

Biography

Zélia Raposo Santos holds a PhD in Information Management specializing in Market Research by Nova IMS and a DEA in Communication from Universidad Complutense of Madrid. She teaches Statistics, Market Research, and Research Methods. Her most recent research projects are SHIFT - Sustainability-oriented, Highly interactive, and Innovation-based Framework for Tourism Marketing and Academy for Reading the World: Journalism, Communication and I. Her main research areas are Market Research, Social Media Marketing, and Consumer Behaviour. She has several scientific articles in these fields.

Scientific Publications

Santos, Z. R., Coelho, P. S., & Rita, P. (2022)

Fostering Consumer–Brand Relationships through social media brand communities. Journal of Marketing Communications, 28(7), 768-798. https://doi.org/10.1080/13527266.2021.1950199