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Teaching Staff


Gonçalo Baptista has more than 20 years of experience in the information systems and technology markets. He holds a Ph.D. from Universidade Nova de Lisboa in Information Management and specialization in Information and Decision Systems. His research interests include technology adoption, mobile computing, blockchain, and gamification. He has published papers in several top academic journals, including Computers in Human Behavior and Internet Research.

Scientific Publications

Baptista, G. & Oliveira, T. (2019)

Gamification and serious games: A literature meta-analysis and integrative model. Computers in Human Behavior, 92 (march), 306-315. Doi:

Goncalo Baptista & Tiago Oliveira (2017)

Why so serious? Gamification impact in the acceptance of mobile banking services". Internet Research, 27 (1), 118-139.

Baptista, G., & Oliveira, T. (2016)

A weight and a meta-analysis on mobile banking acceptance research. Computers in Human Behavior, 63, 480-489. doi: 10.1016/j.chb.2016.05.074

Oliveira, T., Thomas, M., Baptista, G., & Campos, F. (2016)

Mobile payment: Understanding the determinants of customer adoption and intention to recommend the technology. Computers in Human Behavior, 61, 404-414. doi:

Baptista, G., & Oliveira, T. (2015)

Understanding mobile banking: The unified theory of acceptance and use of technology combined with cultural moderators. Computers in Human Behavior, 50, 418-430. doi: 10.1016/j.chb.2015.04.024