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Marketing & Innovation: How to Build New Offers that Consumers Love?


Marketing & Innovation: How to Build New Offers that Consumers Love?

The Marketing & Innovation course follows the latest global trends in innovation and was inspired by consulting projects and several boot camps we developed with prominent companies such as Google, McDonald's, Farfetch, Zomato, Danone, EDP, L'Oreal, Cuf, among others.

The course is developed by the NOVA Marketing Analytics Lab and NOVA Innovation Lab directors and brings some insights from real-world applications in local and global companies.

Partner Entitys

  • Marketing Analytics Lab
    NOVA Marketing Analytics Lab
  • Innovation Analytics Lab
    NOVA Innovations Analytics Lab


  • To develop a better understanding and practice of the main topics related to innovation strategy and design thinking for innovation;
  • To provide a practical approach using a variety of challenges in which participants can create their own learning journey;
  • Develop a strategy and innovation plan applied to a real company/organization.


  • Strategy Innovation Canvas;*
  • Competitive Analysis and Blue Ocean Strategy Definition;
  • Innovation Strategy using E² Design;
  • Creating a value proposition for the customer;
  • Defining design thinking as an innovation strategy;
  • Identifying behavioral insights for innovation;
  • Innovation in business models;
  • Prototyping and innovation management;
  • The strategy and innovation plan.

* Developed by NOVA IMS (MKTLAB and INNOLAB).

Destaque FE

Teaching Staff

Diego Costa Pinto

Director of NOVA Marketing Analytics Lab

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Guilherme Victorino

Director of NOVA Innovation & Analytics Lab

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General Information


Enrolments for this course are made through the NOVA IMS Application Portal.

Course Venue

The course takes place at the Campolide Campus of NOVA University of Lisbon, on the 17th, 24th and 31st of March 2023. The training has a total of 24 hours.

Course Fees

The fees for this course are €1.450. Coffee breaks, lunches, access to the parking lot, and a Certificate of Participation are included.

Payment of the course fees can be made in installments: 40% upon confirmation of enrollment in the course and 60% up to 2 weeks before the beginning of the course.

Equipment Required

  • Access to Qualtrics;*
  • Eyetracking and EEG;*
  • Strategy Innovation Canvas / Immersion.*

* made available by NOVA Marketing + Innovation Analytics labs.


This course will be taught in Portuguese.


The discounts below are not cumulative:

  • 10% for Students and Alumni (undergraduate, postgraduate, masters and doctorate) of NOVA IMS, if paid individually;
  • 20% discount when registering 5 people from the same company;
  • 30% discount for entities associated with AD NOVA IMS.


All participants will be awarded a certificate of advanced training from the Nova Information Management School, Universidade Nova de Lisboa.