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Shaping the Digital Transformation (StDT)


Shaping the Digital Transformation (StDT)

Digital transformation is a process of strategic and change management, where it is sought that the organization implements a culture centered on Customers and its stakeholders in order to obtain the highest levels of operational excellence and competitive advantage.

NOVA IMS has developed a holistic vision for this, in which the subjects of Leadership and Strategic Management, Value, Organizational and Change Management, Processes, and the supporting technologies are involved.

In a short 2-day duration executive program - the objectives are, on the one hand, to establish the basics of what Innovation and Digital Transformation are and some of the technologies that underlie them today, on the other hand, to help make an initial diagnosis of the preparation and maturity of the organization for these holistic processes, and finally to present potential paths and tools (e.g., methodologies) to implement this transformation.

The NOVA IMS teaching method is characterized by privileging interactivity in a class context, with a mix of theoretical and practical components translated into value deliverables for the participants to put into practice in their organizations at the end of the course.

Partner Entity

  • IDC (1)

This executive Program seeks to develop the following competencies:

All participants in the course will be awarded an advanced training certificate from the NOVA IMS, Nova University of Lisbon.

Who is it for?

This Program addresses management and business strategy themes that, together with the implementation of the most advanced "digital core" (e.g., ERP, CRM, HRM, etc.) or "exponential" (e.g., artificial intelligence, blockchain, business analytics)technologies, allows transformation in the business with a vision of building sustained and lasting competitive advantage:

  • Directors, CEOs, and senior management of organizations seeking to increase their competitive advantage, with an evolution towards the Intelligent Enterprise, optimizing investments for such;
  • Operational Directors with the mission of advising the Board and Senior Management on all impact areas of a digital transformation project that brings impact on business performance and return on investments;
  • Executives in the organization with responsibility for managing digital transformation projects;
  • Professionals, Managers, or Consultants who wish to acquire skills to develop or advise on implementing digital transformation projects with a holistic dimension far beyond the technological component.


This executive Program seeks to develop the following competencies:

  • Firstly skills related to strategic management and context analysis capabilities, in short to long term perspectives;
  • Additionally, to prepare training for the leadership of transformation projects that involve innovation processes, change management, and implementation of collaborative environments ("cross-collaboration"), besides the management of developments in supporting technologies.

What can I get?

What can I get from this course?

  • Get custom assessments on your organization's readiness and maturity for digital transformation, which will allow you to set priorities, both from a management point of view and technological investment, to obtain the highest return and results;
  • Experience, with a management game that uses technologies that facilitate digital transformation, how competitive advantage is enhanced through a perfect integration between management practices, collaboration, and technology;
  • Get in touch with methodologies for an effective implementation of digital transformation.


This intensive and interactive Program aims to equip the recipients with a set of knowledge and training of fundamental skills for the implementation of digital transformation projects, in addition to various practical tools for the initial preparation of the organization, including:

  • Diagnostics on the level of readiness and maturity for digital transformation;
  • An interactive session, with "hands-on" in technologies 4.0, where the concepts of business strategy for a competitive advantage, leadership, and collaborative teamwork are experienced;
  • Contact and clues to establish a roadmap for transformation and potential methodologies.

Participants will have mastered the main concepts of digital transformation and innovation. They will also have developed their skills in the areas of Leadership and Strategic Management for digital transformation, Change Management, peer collaboration, and the evaluation of enabling technologies by the end of the course.

The 2-day Program has four components, each with a practical component and output deliverables.

This Program counts on the best and most up-to-date resources available to cement today's "state-of-the-art" in terms of Digital Transformation implementation.

Session by session, we will have:
  • In the 1st session, the concepts of Digital Transformation and Innovation are established, and a self-assessment exercise of the organization's level of readiness for Digital Transformation is proposed, based on the analysis of 5 vectors. As a result of the exercise, each organization will obtain its position with 22 indicators and its relative position compared to the responses of about a hundred national managers of large and medium enterprises.
  • In the 2nd session, resulting from the partnership that NOVA IMS has with the market analysts IDC, the 5 stages of maturity are presented, and a self-assessment and benchmark of the organization's maturity level are proposed. Some use-cases are also presented, and at the end, a discussion of a possible Roadmap for digital transformation is held.
  • In Session 3, we address organizational management and change issues, which include factors like Leadership, Empowerment and Innovation of Employees, collaboration, and employee skills. In this phase, participants have the opportunity to experience transformation enabling technologies, in a gamification context, with a management simulator supported by a management application with business analytics, geo-analytics, and artificial intelligence capabilities. The simulator allows participants to test (and diagnose) their strategic management, leadership, teamwork/cross-collaboration, and adaptability to change skills in a competitive environment.
  • Finally, the 4th session presents some methodologies used for digital or business transformation projects, including BTM2 - Business Transformation Management Methodology (BTA-Business Transformation Academy), from which the organization can prepare its strategy for Digital Transformation.

Teaching Staff

Jorge Carrola Rodrigues

Program Coordinator

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Gabriel Coimbra

IDC Group Vice President

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With over 20 years of experience in the Information and Communication Technologies market, Gabriel Coimbra is Group Vice President of IDC and responsible for IDC's operations in Portugal, the world's leading company in the area of market intelligence, advisory services, and organization of events for the Information Technologies and Digital Transformation markets. In addition to management activities, Gabriel Coimbra is directly involved in designing and coordinating various studies and advisory services that IDC develops in Portugal. He also contributes to several consulting and advisory projects of IDC in Portugal. At the EMEA level, he is part of the team developing new consultancy and advisory practices in IDC. He cooperates on post-graduate and executive programs in Information Systems and Digital Transformation at NOVA IMS. His opinion is regularly quoted in the specialized and economic press. Gabriel Coimbra has a Master's degree in Statistics and Information Management from NOVA IMS and a post-graduate degree in Advanced Management from Universidade Católica.

General Information


Enrollments for this course are made through the NOVA IMS Applications Portal.


The course takes place at the Campolide Campus of NOVA University of Lisbon, on the 22nd and 23rd of November. The training has a total of 16 hours.

Course Fees

The fees for this course are €1.450. Coffee breaks, lunches, access to the parking lot, and a Certificate of Participation are included.

The course fee can be paid in installments: 40% upon confirmation of enrollment in the course and 60% up to 2 weeks before the beginning of the course.


This course will be taught in Portuguese. (if there are students who do not speak Portuguese)


Os descontos abaixo não são cumulativos:

  • 10% for Students and Alumni (undergraduate, postgraduate, masters and doctorate) of NOVA IMS, if paid individually;
  • 20% discount when registering 5 people from the same company;
  • 30% discount for entities associated with AD NOVA IMS.

Advanced Training Certificate

All participants in the course will be awarded an advanced training certificate from the NOVA IMS, Nova University of Lisbon.