This Program addresses management and business strategy themes that, together with the implementation of the most advanced "digital core" (e.g., ERP, CRM, HRM, etc.) or "exponential" (e.g., artificial intelligence, blockchain, business analytics)technologies, allows transformation in the business with a vision of building sustained and lasting competitive advantage:

This executive Program seeks to develop the following competencies:

• Firstly skills related to strategic management and context analysis capabilities, in short to long term perspectives;
• Additionally, to prepare training for the leadership of transformation projects that involve innovation processes, change management, and implementation of collaborative environments ("cross-collaboration"), besides the management of developments in supporting technologies.

What can I get from this course?

• Get custom assessments on your organization's readiness and maturity for digital transformation, which will allow you to set priorities, both from a management point of view and technological investment, to obtain the highest return and results;
• Experience, with a management game that uses technologies that facilitate digital transformation, how competitive advantage is enhanced through a perfect integration between management practices, collaboration, and technology;
• Get in touch with methodologies for an effective implementation of digital transformation.

Participants will have mastered the main concepts of digital transformation and innovation. They will also have developed their skills in the areas of Leadership and Strategic Management for digital transformation, Change Management, peer collaboration, and the evaluation of enabling technologies by the end of the course.

The 2-day Program has four components, each with a practical component and output deliverables.

This Program counts on the best and most up-to-date resources available to cement today's "state-of-the-art" in terms of Digital Transformation implementation.

• In the 1^st session, the concepts of Digital Transformation and Innovation are established, and a self-assessment exercise of the organization's level of readiness for Digital Transformation is proposed, based on the analysis of 5 vectors. As a result of the exercise, each organization will obtain its position with 22 indicators and its relative position compared to the responses of about a hundred national managers of large and medium enterprises.
• In the 2^nd session, resulting from the partnership that NOVA IMS has with the market analysts IDC, the 5 stages of maturity are presented, and a self-assessment and benchmark of the organization's maturity level are proposed. Some use-cases are also presented, and at the end, a discussion of a possible Roadmap for digital transformation is held.

• In Session 3, we address organizational management and change issues, which include factors like Leadership, Empowerment and Innovation of Employees, collaboration, and employee skills. In this phase, participants have the opportunity to experience transformation enabling technologies, in a gamification context, with a management simulator supported by a management application with business analytics, geo-analytics, and artificial intelligence capabilities. The simulator allows participants to test (and diagnose) their strategic management, leadership, teamwork/cross-collaboration, and adaptability to change skills in a competitive environment.

• Finally, the 4^th session presents some methodologies used for digital or business transformation projects, including BTM2 - Business Transformation Management Methodology (BTA-Business Transformation Academy), from which the organization can prepare its strategy for Digital Transformation.

Learn more

With over 20 years of experience in the Information and Communication Technologies market, Gabriel Coimbra is Group Vice President of IDC and responsible for IDC's operations in Portugal, the world's leading company in the area of market intelligence, advisory services, and organization of events for the Information Technologies and Digital Transformation markets. In addition to management activities, Gabriel Coimbra is directly involved in designing and coordinating various studies and advisory services that IDC develops in Portugal. He also contributes to several consulting and advisory projects of IDC in Portugal. At the EMEA level, he is part of the team developing new consultancy and advisory practices in IDC. He cooperates on post-graduate and executive programs in Information Systems and Digital Transformation at NOVA IMS. His opinion is regularly quoted in the specialized and economic press. Gabriel Coimbra has a Master's degree in Statistics and Information Management from NOVA IMS and a post-graduate degree in Advanced Management from Universidade Católica.

Enrollment

Enrollments for this course are made through the NOVA IMS Applications Portal.

Venue

The course takes place at the Campolide Campus of NOVA University of Lisbon, on the 22^nd and 23^rd of November. The training has a total of 16 hours.

Course Fees

The fees for this course are €1.450. Coffee breaks, lunches, access to the parking lot, and a Certificate of Participation are included.

The course fee can be paid in installments: 40% upon confirmation of enrollment in the course and 60% up to 2 weeks before the beginning of the course.

Language

This course will be taught in Portuguese. (if there are students who do not speak Portuguese)

Discounts

Os descontos abaixo não são cumulativos:

• 10% for Students and Alumni (undergraduate, postgraduate, masters and doctorate) of NOVA IMS, if paid individually;
• 20% discount when registering 5 people from the same company;
• 30% discount for entities associated with AD NOVA IMS.

Advanced Training Certificate

All participants in the course will be awarded an advanced training certificate from the NOVA IMS, Nova University of Lisbon.