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Executive Master Degree Program in Data-driven Innovation and Entrepreneurship

MDDIE

Executive Master Degree Program in Data-driven
Innovation and Entrepreneurship

In an increasingly competitive and digital world, success belongs to those who can transform data into strategic decisions and analytical insights into business opportunities.

The Executive Master’s in Data-driven Innovation and Entrepreneurship is designed to train leaders capable of fostering innovation and creating value in a sustainable way through data science and artificial intelligence. This program challenges managers, entrepreneurs, and decision-makers to explore the frontiers of innovation and disruptive business models.

With a hands-on, action-oriented approach, it integrates key topics such as design thinking, business analytics, value creation models, and startup and innovation financing, equipping participants to turn ideas into projects with real impact.

By combining a strong theoretical foundation with practical applications in real-world cases and collaborative projects, this master’s program prepares professionals to lead transformation within their organizations or carve their own path to success in the innovation ecosystem.

Partners

  • 3cket
    3cket
  • DareData
    DareData
  • ageas
    Ageas
  • Impresa
    Impresa
  • Ivity
    Ivity
  • jmv
    JMV
  • LIDER
    LIDER
  • plot
    Plot
  • Startup Lisboa
    Startup Lisboa
  • Vagas

    Format

    After Working Hours

  • Media

    Length and ECTS

    2 semesters
    (60 ECTS)

  • Semestres

    Attendance

    2 to 3 times
    a week

  • Lingua

    Start Date

    September 2025

Goals

The course aims to train specialists capable of:

  • Understanding the fundamental principles of technological innovation and entrepreneurship, including market concepts, feasibility, and product development;

  • Analyzing emerging technology trends to identify innovation opportunities;

  • Developing and validating business models using tools such as the Business Model Canvas, Value Creation Wheel, and Lean Startup;

  • Applying design thinking methodologies to solve complex problems and develop creative solutions;

  • Building prototypes of innovative products or services and conduct testing with potential users;

  • Developing go-to-market and growth strategies for tech startups;

  • Demonstrating communication and negotiation skills to pitch innovative ideas to investors and stakeholders;

  • Collaborating in interdisciplinary teams to co-create innovative solutions.

Study plan

The study plan corresponds to 60 ECTS, in a total of 8 course units:

Mandatory course units

  • Brand Building in the Digital Age
  • Design Thinking for Data Driven Innovation
  • Final Work Project
  • Funding New Ventures and Growth Strategies
  • Innovation and Value Creation Wheel
  • Leadership, Change and Impact
  • Leading Entrepreneurial Teams and Organizations
  • New Horizons
  • Strategic Management and International Expansion