Executive Postgraduate Program in Marketing Analytics

The increasing digitalization of marketing and the growing need for a data-driven approach to decision-making make it essential to equip professionals in the field of Analytical Marketing.

The Executive Postgraduate Program in Marketing Analytics is designed to prepare professionals to lead data-driven marketing strategies, leveraging emerging technologies, artificial intelligence, and neuromarketing to gain competitive advantages.

This executive program is aligned with current trends in digital marketing, customer insights, marketing automation, and machine learning, providing training that combines a strong practical component—with real case studies and applied projects—along with a solid theoretical foundation.

The connection to the NOVA Marketing Analytics Lab ensures a dynamic learning environment, enabling the application of analytical strategies to real business challenges.

Format

After Working Hours
Length and ECTS

1 semester
(30 ECTS)
Attendance

2 to 3 times
a week
Start Date

September 2025

Goals

The course aims to train specialists capable of:

Identifying, collecting, and visualizing relevant marketing data;
Applying advanced data analysis techniques to identify patterns and trends in consumer behavior;
Developing data-driven and measurable omnichannel marketing strategies;
Integrating artificial intelligence and machine learning into the optimizations of marketing campaigns;
Creating and managing brand metrics, assessing impact and return on investment (ROI);
Implementing growth marketing strategies and automate digital marketing processes;
Developing skills in neuromarketing to better understand consumer motivations and decision-making;
Designing and executing social media analytics and advanced digital marketing strategies.