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Study plan
Study Plan
1st year - Fall Semester
| Course Units | Type | Duration | ECTS |
|---|---|---|---|
| Brand Management | Mandatory | Quarterly | 3,5 |
| Digital Marketing & E-Commerce | Mandatory | Semester | 7,5 |
| Marketing Strategy and Innovation | Mandatory | Semester | 7,5 |
1st year - Spring Semester
| Course Units | Type | Duration | ECTS |
|---|---|---|---|
| Consumer Behavior Insights | Mandatory | Semester | 7,5 |
| Market Research | Mandatory | Semester | 7,5 |
| Marketing Engineering and Analytics | Mandatory | Semester | 7,5 |
2nd year - Fall Semester
| Course Units | Type | Duration | ECTS |
|---|---|---|---|
| Dissertation/Internship Report/Project | Mandatory | Annual | 54 |
| Research Methodologies | Mandatory | Annual | 6 |